McDonald’s, a restaurant chain that touts a 1,300-calorie “Big Breakfast,” obviously does not give a shit about how they look to the outside world. If they did, they’d probably take the 40-piece Chicken McNuggets off the menu and not promote a coffee drink mixed with Oreos. We, as a society, have been urged to stop eating McDonald’s despite the price point and convenience because it’s apparently more acceptable to eat grass-fed free-range chicken eggs for $14 than it is to eat a pre-made cheeseburger for $2.39.
Most likely aware of the aura that surrounds them, McDonald’s really didn’t have any other option but to change the narrative and completely blast the health-conscious hipsters who put way too much stock into their pour-over coffee. I’m allowed to make fun of them because, well, I make coffee every morning with an AeroPress which makes me no less insufferable than Atticus, your local bearded barista.
But McDonald’s. Ohhhhh, McDonald’s. They went at the neck of hipsters across the world with their new ad that shows the absurdity of the craft coffee we’ve come to know and love (and pay $7 for).
Every fiber of my being wants to say that these coffee shops have a leg up on McDonald’s and that it’s better to support local, but honestly, McDonald’s iced coffees truly aren’t the worst things ever. If you did a blind taste test, I probably wouldn’t be able to decipher much of a difference between the McCafeé cold brew and the cold brew from the cafe down the street from my place.
Unfortunately for McDonald’s, it doesn’t exactly put off the best #vibes to sit in the drive-thru when you could be posted up at a coffee shop with your laptop typing away on your Blogspot. .