Mark Cuban’s “Cyber Dust” App Is Redefining Privacy

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Think Snapchat meets WhatsApp. Combined, these two apps fetched offers totaling over $22 billion. So how much, then, is the valuation of an app that takes the best of both worlds?

Spearheaded by Mark Cuban, Cyber Dust is the next step in deleting digital footprints. Cyber Dust offers users the ability to send both long text messages and pictures that disappear seconds after they are opened by the recipient.

Anyone who has worked a government job knows that an employee’s cell phone is his personal property until it is confiscated and searched under suspicion of illegal activity. The grounds for suspicion are very loosely interpreted. Those group texts you sent joking about a well thought out and creative way of offing your boss would definitely surface. To make matters worse, the context of a written conversation isn’t decided by the participants, but by the court.

A study conducted by Purdue University cyber forensics Lab concluded that even a factory reset, which wireless carriers claim “wipes [your phone] clean,” doesn’t actually permanently erase all of your phone’s information. It took the coordinator of Purdue’s cyber forensics law enforcement program Eric Katz under three minutes to unearth deleted text messages from a phone that was reset.

While group texting doesn’t yet exist in the format of normal text messaging, Cuban says he’s got his team working on it. For the time being, it’s the same method as mass messaging a Snapchat. And, like Snapchat, the app sends an alert when a screenshot is taken.

Overall, the app is well worth the zero dollars it costs, easy to use, and essentially eliminates the risk of self-incrimination.

[via 13 WTHR-Indiana]

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