13 Subject Lines For Lena Dunham’s Email Newsletter Launch

13 Subject Lines For Lena Dunham's Email Newsletter Launch

Email newsletters are the new thing. The Skimm, Goop, Mister Spoils. For whatever reason, companies have found that harvesting their user’s emails is lucrative as hell. Celebrities (looking at you, Gwyneth Paltrow) have become so obsessed with themselves that they now feel the need to shove themselves into our email’s inbox.

I’m not going to act like I don’t watch Girls and haven’t read Not That Kind of Girl. I do and I have. Lena Dunham is the entertainment community’s most polarizing figure right now and I’ve become a pawn in her game. But, that doesn’t mean I’m aware of her schtick which is why I’m forecasting the subject lines we’ll see once her email newsletter, Lenny, launches this fall.


Romper Farts: Bushwick’s Next Big Thing?

The craft cocktail community seems to think so.

The Scary Story Of Etsy’s Underground Artisinal Pug Slave Trade

Not as tortuous as you’d think.

Watch Wes Anderson Freebase Sriracha

Getting high never felt this spicy.

Flannel Meggings — Not Just For Him Anymore

From the runway to your closet, these new staples give you the Mom Butt you’ve always deserved.

The Secret Truth Behind Banksy And Fred Armisen’s Top-Secret Conscious Uncoupling

Who cheated on who, and how they’ll be splitting up their PEZ collection.

Selvage Denim: The Sushi Community’s Friend… Or Biggest Threat?

Street interviews with San Francisco’s most famous homeless people.

Gender Reveals vs. Juice Cleanses: What’s Better For Instagram?

…the NSFW results will blow your mind.

Remembering Steve Jobs’s Obsession With Foraging Psilocybin Mushrooms

And how the iPhone would have never been the same without that trip to Burning Man.

Cold-Pressed Pickle Juice: Your New Sunday Staple

A Verbal History Of The Food Community’s Biggest Secret.

Charcuterie Boards, But For Alaska’s Wolf Community

The story of their transition from being predators to high-society happy hour frequenters.

How Normcore Selfies Replaced Helvetica As Portland’s Patron Saint

The mind-blowing timeline of one man’s vengeful quest to change the Pacific Northwest forever.

Shabby Chic Cronuts: The VHS Of The Fanny Pack Community

How a Japanese fad turned into an American horror story.

The Time I Fucked Judd Apatow At The McSweeney’s Oscar Party

When Meryl Streep watched the popular director turn me out in a fountain.

Image via Lenny Letter

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Will deFries (Twitter / Instagram) is a Senior Writer at Grandex and the world's foremost authority on Sunday Scaries (Twitter / Instagram). Email me at

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