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I hate to do this to you on Friday, but we have a duty to keep our readers informed when a story may affect them.
Chili’s is cutting roughly 40% of its menu. It appears the move is a response to
millennial scum diners preferring quicker service. In its current form, the traditional Chili’s menu features 125 items which include apps, desserts, cocktails and add-ons.
Here is the official news release from Brinker International, Chili’s parent company:
DALLAS, Sept. 8, 2017 /PRNewswire/ — More than forty-two years ago, Chili’s® Grill & Bar changed the food industry and helped introduce a way of eating – casual dining. Guests could enjoy burgers and margaritas while dining out in a fun, casual environment. Over the years, like many bar and grill chains, Chili’s chased consumer trends, expanded the menu and tried to be all things to all Guests, therefore compromising execution and resulting in a fuzzy food reputation. On Sept.18, Chili’s is going back to its roots. The brand will cut its menu by 40 percent and invest millions to improve the food quality and value of its core menu items that first made the brand famous – burgers, ribs and fajitas.
“We value every Guest and we know that cutting even one entrée like Mango Chili Tilapia, or a delicious appetizer like Crispy Asparagus could disappoint a Guest who loves that dish,” said Kelli Valade, president of Chili’s. “But, Guests have also told us they know that today no restaurant can be everything to everyone. So, by eliminating 40 percent of our menu, we’ve reinvested in meatier burgers, ribs and fajitas – the items that we’ve always been known for. We apologize to any Guest who misses a departed dish, but with this bold move we commit to all Guests to do a better job of serving our famous food on every visit, in every restaurant.”
What’s Staying? Burgers, ribs and fajitas. Three of the four big dogs aren’t going anywhere. The fate of the fourth and most important, chicken crispers, remains unknown. I assume they will remain as they are a staple of Chili’s and vital to their existence, but they were not mentioned. Pretty reckless to not even mention them, IMO.
What’s Going? Fried cauliflower, mango tilapia, kale – basically anything that never had any business appearing on a Chili’s menu in the first place.
Dance with the girl who brought you, Chili’s. Quinoa sounds cool in theory, but this country was built on your chips and salsa and crispers, not quinoa. I was there when you rolled the big mouth burgers, and even though I’m generally not a restaurant burger guy, I gave it a shot. Hell, I’ll still mess around with the cajun chicken pasta when I’m feeling like a bayou bad boy. Just keep it simple.
We will keep you posted of any further developments. .
[via USA Today]