People Who Know Sh*t: Gary Vaynerchuk

This is a recurring PGP series. Catch up with all installments of People Who Know Sh*t by visiting the archive.

People Who Know Sh*t: Gary Vaynerchuck

Every week, I profile a prominent individual who helps shape my perspective on life, business, and the world around me.

I graduated from college ten years ago this spring. Over the past decade I’ve learned a lot about the business landscape and how the world works in general. While my quest for knowledge is never ending, I faced an extremely steep learning curve coming straight out of school. Getting over this initial hump was a brutal challenge. I’ve always been a hands-on, trial-by-fire type learner, but over the past few years I’ve discovered the power of soaking up knowledge from people more experienced than myself. In this series, which may or may not be a regular thing, I will share content from various people who have helped shape my understanding of business and the world.

To kick things off, I’d like to introduce you to a man named Gary Vaynerchuk, better known as @GaryVee on social media. While Gary has an extremely abrasive personality, the dude knows some serious shit. In fact, I haven’t come across anyone who has a better understanding of consumer marketing and the current landscape of the media industry. Beyond his specific industry insights, I’m a huge fan of his general philosophy on life, business, and what it takes to be successful.

He isn’t some fluff “life coach” or motivational speaker. The guy built a $50MM+ e-commerce wine business in the 90s and most recently is running Vayner Media, an ad agency that does $100MM a year. You may remember this masterfully produced #ad we did for Seagrams:

We discussed it and we are bullish on @seagrams7 in 2017. #ad

A photo posted by PGP (@postgradproblems) on

Seagrams is a client of Vayner Media and Vayner brokered this deal between Seagrams and Grandex. #DCOnation

On the side, Gary produces a fuckload of content where he generously shares his knowledge and insights on life and business. Here’s a taste:

On hard work…

On graduating college…

On passion…

On marketing and “trading” attention…

You can dive deeper down the GaryVee rabbit hole by following him on YouTube, Twitter, Instagram, and SnapChat

If you enjoy this article and want more let me know in the comments or on twitter @MadisonWickham

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