Brosé Is A Thing Now And I’m Psyched About It

Brosé Is A Thing Now And I'm Psyched About It

I’ve been trying to lead a charge all summer. It should come as no surprise to anyone that I’ve been attempting to become the Braveheart of Basic Men. Whether it’s avocado toast, over-filtered Instagrams, or rosé, I’ve been out and open about my love for it all as a heterosexual male who’s comfortable in his own skin.

And now, I finally feel like we’re making progress. Per The Spectrum:

For today, with rosé all the rage and pink wines crowding brawny cabernets for shelf space, the media is all abuzz with the discovery that guys actually like it and are comfortable enough in their masculinity to drink brosé in the company of other guys without fear of ridicule. #Brosé is even a popular hashtag on Twitter.

Is this the latest manifestation of our changing societal landscape, with marriage equality and greater social acceptance of the lesbian-gay-bisexual-transgender community liberating us dudes to drink pink wine in public?

Move over, Caitlyn Jenner. You’re old news when it comes to gender issues. Allow us dudes to get our chance at the spotlight while we get hammered on pink wine.

Gone are the days where we’d be booze-shamed for drinking something other than beer or whiskey. We now live in a world where we aren’t judged by the color of our beverage, but by the alcohol content and flavor character.

I mean, just listen to this poetry.

“As Procrustean gender norms fall into the dustbin of history, more menfolk are succumbing to the charms of the Pink Mistress, blithely knocking back rosés ranging in color from onionskin to rare steak,” Details magazine breathlessly claimed this summer. “[T]he rose bro is inaugurating a freer, more egalitarian world of gender-fluid beverage consumption.”

Really? Have we been drinking gender-rigid beverages all these years? (No California cabernet jokes, please.) Maybe we men are drinking more rosé because more of it is available, and better, than ever before. Or perhaps because it is refreshing and delicious, a perfect wine for summer.

Uh, yeah, that’s what I’ve been saying all along. A light, crisp beverage that doesn’t fill you up, never lets you down, and doesn’t make you burp like Miller Lite? Rosé has been right under our noses for years now and until recently, it was mainly only abused by men who vacationed in The Hamptons or got dragged by their wives to wine country for their two-year anniversary.

Get out there, buy a liter bottle of your favorite brosé, and cheers with your fellow dudes. To acceptance.

[via The Spectrum]

Image via Shutterstock

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Will deFries (Twitter / Instagram) is a Senior Writer at Grandex and the world's foremost authority on Sunday Scaries (Twitter / Instagram). Email me at

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