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Anyone who flies Spirit Airlines knows exactly what they’re getting into. They’re an “ultra low-cost carrier”, which roughly translates to “a bus that flies”, and if you want to check a bag, you better be prepared to pony up the dough to a gate attendant wearing a shit-eating grin. They’re the ultimate no-frills airline, and they’re currently running a promotion for $69 airfares. Heh. $69. Heh heh.
Apparently, I’m not the only one that finds it amusing. Spirit themselves put out an advertisement for the promotion so juvenile and, frankly, really goddamn funny that you might think they were hacked. No, no hack. Just a company that made over $1.5 Billion in revenue last year with a sense of humor.
Spirit Spokesman N. Paul Berry sent a response to Fox Twin Cities who reported the story, confirming that the campaign is legit.
“It’s a real promotion. It’s not atypical for us to have these types of ads. Spirit isn’t your typical airline. In most cases different means saving our customers a lot of money on their air travel. When it comes to advertising, different means we don’t spend a lot of money on advertising – because that just increases fares. But we’re also different because our ads are fun and often irreverent.
The goal with our marketing is to provide information about our low fares to our customers, in a unconventional manner, without the ads costing so much that we need to increase fares to cover those costs. I hope you will do a story on are [sic] ad.
We have a long history of taking major, national news stories, or just things we like to have fun with and connecting them to our marketing. The vast majority of our customers think they’re funny, and accept them for what they are. We realize and accept that a small group of people might not think the same way.”
Damn, Spirit’s got a pair of stones on them like you wouldn’t believe. However, were I Spirit Airlines, I might consider hiring a new spokesman. The guy used the word “are” instead of “our.” That’s not even an easy mistake to make in this situation. Though I’d imagine that board meetings at Spirit Airlines take place at the seediest of strip joints down the street from their headquarters in Miramar, Florida, so for all we know, that guy could’ve been blackout when sending out that response to the media. Like a boss.
Well, if you want to fly with the company that wants to get you in the upright and cocked position in the air, check out their $69 sale. That’s $69 round trip, by the way. $69. Round. Heh..
[via Fox Twin Cities]
Image via Carlos Yudica / Shutterstock.com
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I like that there are companies out there that don’t give a shit about being politically correct, or losing customers who can’t take a joke. And then refusing to apologize. This isn’t the most rebellious example, but it’s a start.
Their next advertisement should be something like: “Yo mama’s so fat she filled an entire 747 by herself. But it only cost her $2,499.99 thanks to Spirit Airlines.”
John Legere of T-Mobile comes to mind.
I’ve flown Spirit before. Everything about the experience was horrible. The wings in the airport terminals were filthy, the bar only had enough room for one person to work behind the counter, so it took me literally 30 min to get a drink. Not that i was in a rush, cause the plane was about 2 hours behind schedule.
but did you die?
You get what you pay for
I don’t think Spirit has any control over the quality of the terminal you wait in. But i could be wrong
The subject line of the email is “We love 69”
Headquarters at Miramar? I’m in if Iceman and Mav still work there.