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Chipotle’s fall from grace all started a few months back when allegations of food born illnesses became rampant in restaurants across the country. Chipotle has thrown the kitchen sink at long-time customers who stopped visiting – offering everything from free burritos to launching a rewards program which obviously incentivizes the customer to visit frequently. In the wake of this failed rewards program, Chipotle is taking a page out of Starbucks’ playbook and launching a happy hour on Thursday night in a bunch of its Midwestern resataurants. In Kentucky, Wisconsin, Iowa, Missouri, and Nebraska, they’re offering a BOGO, meaning you can get two margs or beers for the price of one.
I guess this could work? I don’t know about you but I’m not trying to get drunk in a Chipotle. I can’t imagine a margarita from ‘Potle is very good, but I guess if they’re doing a BOGO, I could probably be persuaded.
Like everyone else in this country, I was once obsessed with Chipotle. In college, I was eating that shit once or twice a week easily, but I don’t know what happened. Even before the food poisoning stuff came out, I just wasn’t feeling it anymore. I’m not sure if they changed up some ingredients or what, but I just haven’t eaten as much as in year’s past. Maybe my palate got too sophisticated. Maybe their ingredients just got shitter (way more likely). Do people still fuck with Chipotle? I don’t think I know anyone who still eats there very much. If they do it’s sort of a rarity. I guess if you’re in Kentucky, Wisconsin, Iowa, Missouri, or Nebraska you should give it a shot. Alcohol is alcohol, after all, no matter where or who it’s from. .
[via News Net Cleveland]