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Finding the perfect bottle of wine for a third Tinder date – or, ok, an evening in with Netflix – can be a little tricky. You don’t want to spend too much money, but for the cash you spend, you want to make sure you’re getting the most bang for your buck. There are some new apps that can help you figure out the perfect bottle for you, but at the end of the day, you’re probably just going to scan for the least horrible label and hope your palette isn’t advanced enough to figure out why this bottle of wine only costs $8 instead of $20.
If this is how you choose your bottle of vino, you’re behaving the same way as 71% of other Americans, so winemakers everywhere are working on upping their label game in order to get you to shell out some cash. So what do we like? According to sales… cute animals. Yep, we’re all picking out our wines of choice based on the furry creature featured on the outside of the bottle, which is part of the reason Yellowtail is such a huge seller. While wine labels statistically aren’t as important to Gen X’ers, things are changing for our generation, which I’m assuming is because the need to Instagram our drinks is so strong.
If you’re a woman, labels are more important to you – just ask any girl about her Facebook relationship status. But really, this applies with wine too, as females are more likely to buy bottles of wine with colorful, interesting, and intricate labels – and, of course, animals, so winemakers are catering more toward these demands as they design the bottles you come across in the Publix wine aisle.
Additionally, when considering the back of the label, surveys found that the most useful information are the aromas and flavors in the bouquet, so expect to see more of that in the future as well. So the next time you’re on the hunt for the perfect bottle of wine, beware of these marketing schemes, and remember that fluffy critters and colorful labels are designed to make you purchase their bottles. On the other hand, if you’re buying the bottle for a date you want to impress, better stick with that cute little rabbit on the label – no matter how it turns out, she’s guaranteed at least double-digit likes on her Instagram post. .
[via QZ]
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Steph W.
Steph W. is a new Master's degree graduate with an intern's salary and six-figure taste. She realizes her expectations far exceed reality, so she spends her days pinning away Loubs she pretends are in her physical closet instead of her virtual one. Her hobbies include attempting to trapping her boyfriend into marriage before he finds out how insane she is and pretending that Black Box wine tastes as good as the kind she could afford when she was gainfully employed. Send her tips for getting out of student debt at recruitchairtsm@gmail.com
@therecruitchair
What else am I supposed to buy wine based off of?
(If) I buy wine based on the price. Shit I buy, or not, anything based on price who am I kidding. PGP
Same I look at the price tag before anything else.
I play the price drop game, looking for the biggest difference in original price and what the grocery store marked it down to. If it was expensive, it must be good, right? PGP
My FATHER associate’s sister-in-law makes $73/hour on the PC . She has been without an occupation for nine months however a month ago her check was $20283 simply taking a shot at the PC for a couple of hours.
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God dammit not again
I mean isn’t labeling/marketing/advertising a huge business and always has been….?
Yes it is. My twin sister is a marketer, and it’s unbelievable how companies figure out how to trick you into buying their product. A nice label is child’s play compared to the different marketing strategies out there.
@obamacare
Use to buy one expensive bottle of SKY vodka a year and refill it with bottom shelf vodka to get girls to take shots with us at parties. They never knew the difference. Unfortunately, that’s still all I can afford. PGP
I hope you’re not serious about SKY vodka being your “expensive” bottle of vodka… Its not even really that great.
Tito’s FTW.
Well aren’t you fancy.
We were 19, anything above Taaka or Skol Vodka was pretty much top shelf.
Everyone knows what I have to say about this. Next article.
Franzia does have a surprisingly appealing label
My first wine purchase ever was because the label had a bayonet on it. Am I the anti-basic, or the edgy basic?
Guilty. I go into he wine aisle and look for a cool label on a 8 to 12 dollar bottle of pinot noir. Simple as that
I just kinda picked the Bordeaux region and stuck with it because it’s easier to memorize which appellations within it I enjoy and their characteristics than all of France let alone the whole world. That, and I’m don’t enjoy buying highly overrated wines with names like “Toby” from California for $50+. There’s plenty of great wine in California, but the vineyards need to stop it with the branding shit and make a name off good wine instead of starting with the name.
That’s why I always go for Dreaming Tree wines. Nice label/branding and it’s produced by Dave Matthews. Can’t ever go wrong with DMB.
Rare Red – $9.99 at Central Market and its reeeeal tasty