Finding the perfect bottle of wine for a third Tinder date – or, ok, an evening in with Netflix – can be a little tricky. You don’t want to spend too much money, but for the cash you spend, you want to make sure you’re getting the most bang for your buck. There are some new apps that can help you figure out the perfect bottle for you, but at the end of the day, you’re probably just going to scan for the least horrible label and hope your palette isn’t advanced enough to figure out why this bottle of wine only costs $8 instead of $20.
If this is how you choose your bottle of vino, you’re behaving the same way as 71% of other Americans, so winemakers everywhere are working on upping their label game in order to get you to shell out some cash. So what do we like? According to sales… cute animals. Yep, we’re all picking out our wines of choice based on the furry creature featured on the outside of the bottle, which is part of the reason Yellowtail is such a huge seller. While wine labels statistically aren’t as important to Gen X’ers, things are changing for our generation, which I’m assuming is because the need to Instagram our drinks is so strong.
If you’re a woman, labels are more important to you – just ask any girl about her Facebook relationship status. But really, this applies with wine too, as females are more likely to buy bottles of wine with colorful, interesting, and intricate labels – and, of course, animals, so winemakers are catering more toward these demands as they design the bottles you come across in the Publix wine aisle.
Additionally, when considering the back of the label, surveys found that the most useful information are the aromas and flavors in the bouquet, so expect to see more of that in the future as well. So the next time you’re on the hunt for the perfect bottle of wine, beware of these marketing schemes, and remember that fluffy critters and colorful labels are designed to make you purchase their bottles. On the other hand, if you’re buying the bottle for a date you want to impress, better stick with that cute little rabbit on the label – no matter how it turns out, she’s guaranteed at least double-digit likes on her Instagram post. .