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I have the ultimate love-hate relationship with Gary Vaynerchuk. I’ve gone down a Gary V YouTube rabbit hole dozens of times. I’ve also exasperatedly said “dude, shut the fuck up” several times when I’ve seen a viral Facebook clip pop up on the newsfeed. I respect any man who is self-made. It’s admirable. However, if you think Gary Vaynerchuk is in any business other than the Gary Vaynerchuk business, you are sorely mistaken.
Exhibit A: The GaryVee 001 and 002, exclusively from K-Swiss.
Oh, yeah. K-Swiss, baby. You haven’t heard that name this side of afternoon ‘90s Nickelodeon game shows. I’m curious how GV landed on K-Swiss, given the rich sneaker climate we are living in now. Yeezy, KD, Kobe, Jordans, shit, even Vans is back in the game in a big way. I guess B.K. Knights isn’t in the influencer game. Maybe FILA is still reeling from putting all their chips in on Jerry Stackhouse. I think Gary missed his biggest opportunity in not partnering with Big Baller Brand here, to be honest. I guess he ain’t a Big Baller then.
I get the hustle. Gary’s a motivated guy. He says he’s not gonna stop until he owns the New York Jets. That’s pretty awesome. Owning a professional sports team, specifically the Jets, is a lofty goal. I respect it. If catchphrase-laden viral YouTube videos are gonna get you there, ride that train to the top.
I’m curious what the market is for sneakers in the world of digital and content marketing. I work in digital and content marketing. Is there a need in my professional life for an $85-100 dollar athleisure shoe? No. No, not really.
I think the target audience for these shoes are the deadbeats you know from high school who are trying to start their own clothing line and call themselves “entrepreneur”, despite not preneuring anything in the six months since they quit their job twice-a-week bartending job and now wanna come off as “all hat, no cattle.”
Call me a hater. Call me what you will. I’m calling a spade a spade. If you buy this shoe, you are a sucker. Plain and simple. Keep hustling though, Gary. .
[via Ad Age]
Images via Gary Vaynerchuk