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I have the ultimate love-hate relationship with Gary Vaynerchuk. I’ve gone down a Gary V YouTube rabbit hole dozens of times. I’ve also exasperatedly said “dude, shut the fuck up” several times when I’ve seen a viral Facebook clip pop up on the newsfeed. I respect any man who is self-made. It’s admirable. However, if you think Gary Vaynerchuk is in any business other than the Gary Vaynerchuk business, you are sorely mistaken.
Exhibit A: The GaryVee 001 and 002, exclusively from K-Swiss.
Oh, yeah. K-Swiss, baby. You haven’t heard that name this side of afternoon ‘90s Nickelodeon game shows. I’m curious how GV landed on K-Swiss, given the rich sneaker climate we are living in now. Yeezy, KD, Kobe, Jordans, shit, even Vans is back in the game in a big way. I guess B.K. Knights isn’t in the influencer game. Maybe FILA is still reeling from putting all their chips in on Jerry Stackhouse. I think Gary missed his biggest opportunity in not partnering with Big Baller Brand here, to be honest. I guess he ain’t a Big Baller then.
I get the hustle. Gary’s a motivated guy. He says he’s not gonna stop until he owns the New York Jets. That’s pretty awesome. Owning a professional sports team, specifically the Jets, is a lofty goal. I respect it. If catchphrase-laden viral YouTube videos are gonna get you there, ride that train to the top.
I’m curious what the market is for sneakers in the world of digital and content marketing. I work in digital and content marketing. Is there a need in my professional life for an $85-100 dollar athleisure shoe? No. No, not really.
I think the target audience for these shoes are the deadbeats you know from high school who are trying to start their own clothing line and call themselves “entrepreneur”, despite not preneuring anything in the six months since they quit their job twice-a-week bartending job and now wanna come off as “all hat, no cattle.”
Call me a hater. Call me what you will. I’m calling a spade a spade. If you buy this shoe, you are a sucker. Plain and simple. Keep hustling though, Gary. .
[via Ad Age]
Images via Gary Vaynerchuk
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Brian McGannon
What do I love? I love happy hour, a good golf tan, and getting moderately drunk during dinner.
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Surprised Hendrix didn’t pick him up. They haven’t had a seller since the Air Bombay.
Brian, my dude, you said it best right here:
“However, if you think Gary Vaynerchuk is in any business other than the Gary Vaynerchuk business, you are sorely mistaken.”
Vaynerchuk’s doesn’t put out all of his quote-“motivational” content because he gives a shit about you or me or she — he only does it to leverage the Vaynerchuk brand. His content is best described as a mile wide and an inch deep, yet the masses gobble up his garbage because it makes them feel like they’re not procrastinating when that’s exactly what they’re doing.
Unrelated, but one of the reasons I don’t watch SportsCenter is because they all wear tennis shoes with their suits.
They should visit man outfitters dot com
He hopped on the K Swiss train after daddy diplo made them relevant again
Nah dude, that was Kenny Powers when he became the CEO.
Yeah Gary can get annoying but he has balls and hustle which has lead to his success. However, I question his investment choices. The Jets? The fucking NY Jets. If you’re gonna invest in a team that has a solid buy in price with an even more solid ROI. Also, the sneaker market is oversaturated and top heavy. Gary could have just shut up and invested his millions into Ethereum, Monero, Dash, and Bitcoin and he’d be a silent billionaire and not have to create motivational content to try and make money
Nived, what’s your opinion on Ripple XPR
Electroneum is pure, unadulterated garbage. And XRP is a great bridge to blockchain for mainstream adoption, so I think the hate from purists is a bit short sighted. Don’t know about it as an investment though because price stability is integral to its business model and the Ripple tech provides no built in value proposition for XRP.
Electroneum goes live next week. Could not be more excited.
The Jets probably have a better ROI than you think. They continue to sell out their very nice stadium every week despite the fact they send out mediocre to terrible teams with low salaries because they refuse to pay big names. Plus all the TV and radio deals. So their profit margins are probably pretty good.
It makes me ill knowing people will buy these shoes.
I just got paid $6784 working off my laptop this month. And if you think that’s cool, my divorced friend has twin toddlers and made over $9k her first month. It feels so good making so much money BG when other people have to work for so much less. This is what I do… Onlinecareer10.com
I’ll pay you $6784 to fuck right off
Trash shoes. I’ll stick with my deal sleds thank you very much