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It’s 10:30 on a Sunday, and you’re trying to drag your hungover body out of bed to get ready – or ready enough – for brunch in an hour. You throw on some coffee and hop in the shower, hoping that the cold water will wake you up enough to be somewhat acceptable at a public establishment. There’s only one problem – you need to make sure your buzz from last night isn’t completely gone by brunch time, or else the headache that will ensue will not only ruin the morning, but the quality of your Instagram posts as well. Enter: the shower beer.
We’ve all relied on shower beer at one point or another to get us through the day, but now your bathroom drinking game is about to be upped in a serious way with the official Shower Beer that was brewed specifically for the occasion. Of course, you can always bring a bottle of Bud Light into the shower with you without any hassle, but Shower Beer contains the same amount of alcohol in half the size at around 10% ABV. This is important for any shower beer drinker because unless you like taking a freezing cold shower, you run the risk of losing the icy chill of your beer if you leave it in the shower too long. This way, you can gulp down your shower beer quickly and efficiently and get you ready for your Uber pickup as soon as possible.
On top of the size, Shower Beer was specifically made for shower consumption because of its soapy flavor. Yep, you heard that correctly – not only does Shower Beer have a soapy flavor, but it’s marketed that way as a good thing. According to the founder of PangPang, the company responsible for Shower Beer, this flavor comes out as a result of their special brewing process, which involves a longer fermenting period. While to me, this is reminiscent of getting my mouth washed out with soap as an intolerable young child, apparently the combination of this unique flavor with extra hops and citrus flavor actually works. I remain a little skeptical, but if you’re a shower drinker, this might just be worth a try, and besides, you can get a couple of suds in the bottle without ruining the flavor – what’s not to like? .
[via Food & Wine]
Image via Snask
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Steph W.
Steph W. is a new Master's degree graduate with an intern's salary and six-figure taste. She realizes her expectations far exceed reality, so she spends her days pinning away Loubs she pretends are in her physical closet instead of her virtual one. Her hobbies include attempting to trapping her boyfriend into marriage before he finds out how insane she is and pretending that Black Box wine tastes as good as the kind she could afford when she was gainfully employed. Send her tips for getting out of student debt at recruitchairtsm@gmail.com
@therecruitchair
This isn’t news, its called all beer ever made
Today’s word of the day is superfluous.
Superfluous (adj.): unnecessary, especially through being more than enough.
“Over the years I got to be quite a connoisseur of soap. My personal preference was for Lux, but I found Palmolive had a nice, piquant after-dinner flavor – heady, but with just a touch of mellow smoothness. Life Buoy, on the other hand…”
This is pretty cool but not as cool as the new XXX movie
Lost me at “soapy flavor”
Lost me at “cold shower.”
Hipster bullshit. If you believe, and have faith, every beer is a shower beer.
via GIPHY
Exactly. Didn’t need to read the article to know this is a bullshit marketing scheme targeted at hipsters.
When I first saw that this could be a thing, not going to lie, I got excited.
Then when I realized they are basically asking me to drink less of a shitty beer quickly they lost me completely.
Shower beers aren’t about convenience. If I was trying to get my pregame on as quickly as possible I’ll just take shots. Shower beers are about enjoying the fantastic juxtaposition that is a crip refreshing beer with the warmth of a shower. And after typing that.. brb taking a shower.
Will it work in 25-50 feet of salt water?
Just asking for a friend.
Are you the artist formerly known as SharkweekTFM?
I am not he’s mainly based out of the Southern Pacific. Gotta hand it to him though he’s found a way to only work 1 week a year.
Because bringing a glass bottle into a shower is an excellent idea
Whiskey is my shower beer….and possibly why i almost keep breaking my neck exiting the shower. Also i do believe Hawkey and Trapper John mastered the art of shower drinking in the 70’s.