Marketing Firm Claims Credit For “Alex From Target,” Proving Fangirls Will Blindly Retweet Anything


Unless you were, you know, focused on the nation-wide elections like an adult, you undoubtedly heard of “Alex from Target” – the kid whose picture went viral for absolutely no reason. Really, he’s just your standard kid working a part-time job, but unlike almost everyone else you know, he’s now an internet superstar and even flew to LA to meet with Ellen DeGeneres. Kid looks like he barely weighs over 100 pounds, but on the internet, he’s a heavyweight.

However, a marketing company named Breakr is taking credit for the stunt, claiming #AlexFromTarget was a carefully orchestrated campaign to show the internet power of so-called tween “fan girls.” The same demographic responsible for the rise of Bieber and the Jonas Brothers, “fan girls” apparently have the power to make anything go viral, making them a lot like Ebola, in effect.

That said, the people involved are arguing back, claiming they never heard of Breakr, and as anyone who has ever went after Bieber on social media knows, fan girls are known to have a bit of tunnel-vision on the issue. Either way, props to Alex. Unlike other famous-for-no-reason internet celebrities, Alex actually has a job, and from the looks of it, he’ll be able to pull with the best of ‘em.

[via Mashable]

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I used to write for TFM and PGP when they were funny.

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