======= ======= ====== ====== ====== ===== ==== ====== ====== ===== ==== ======= ======= ====== ====== ====== ===== ==== ====== ====== ===== ====
Imagine my surprise when I logged into Facebook the other day and saw a promoted ad for special edition Star Wars Sperrys. I’m far from being a Sperry connoisseur, but a loafer and boat shoe company targeted at dads, yuppies, and fraternity and sorority-types doesn’t seem like the kind of brand that caters to themed, patched shoes. It doesn’t seem to fit—it’s a shoe for the casual professional, not a skater shoe.
I grew up on Star Wars as a kid. I had the boxed VHS set, I had the toys, I even had a toy lightsaber or two with which I would hit my brother mercilessly. I loved that stuff. Star Wars redefined the great American movie series even after we thought “The Godfather” was as good as it could get. Even now, I saw “Rogue One” in theaters twice and was extremely disappointed with JJ Abrams basically re-writing “A New Hope” and killing off Han Solo in “The Force Awakens.” So this is how the Star Wars franchise dies—with thunderous applause.
However, as much as I love Star Wars, I’m not the Comic Con, Star Wars t-shirt kind of guy. I don’t have a problem with the branding and merchandising, but you have to be hardcore to even consider wearing any heavily Star Wars-branded apparel. Even then, the target audience for this sort of branded apparel isn’t going to drop Sperry bucks on a branded shoe. A C-3PO and R2-D2 design on a $75 pair of shoes? Those aren’t the droids I’m looking for.
I could totally see this kind of Empire-Rebellion branding on a skater shoe like Vans or even on a special edition sneaker by Nike. They’re not necessarily expensive, premium brands and they’re prone to this kind of special edition-type promotion. This stuff is especially branded towards kids and teenagers anyways, with your occasional adult who wants to rock Star Wars paraphernalia. That’s not what I think of when I think of Sperry.
Sperry is the premium $100+ leather loafer, $80+ canvas sneaker shoe company. I don’t see many people willing to drop that on a branded canvas shoe, and I certainly am not going to. That is some overpriced brand loyalty right there. Search your feelings, you know it to be true.
Now, I’m not trashing Sperry. My last three pairs of loafers were Sperry. They’re well made and very comfortable. However, I just don’t see the appeal of Sperry Star Wars shoes, even if I wanted to deck out myself in Star Wars gear for the next movie’s premier. They’re too pricey and obnoxious, and if I’m being honest here also a little childish. I’ll stick to my loafers and go to the Star Wars t-shirt rack if I really want to advertise what a nerd I truly am..
Image via betto rodrigues / Shutterstock.com