It’s no secret that America loves the life-changing power of Keurig cups, commonly referred to as K-cups. The rest of the world are blundering idiots, drinking garbage instant coffee like Nescafé. But in America, Keurig is dusting the competition when it comes to coffee sales.
In the last five years, Keurig has taken the US by storm. It once just accounted for one percent of America’s coffee market. Now, it is almost 20% of the market. Crazy. Folgers is still holding strong, as is Maxwell House.
There’s a more detailed breakdown of the world coffee market over at Quartz. Read it HERE.