Ad Agency Copywriter Tweets About Working 30 Hours Straight, Dies Hours Later


Mita Diran, a copywriter for Young & Rubicam Indonesia, tweeted about working 30 hours straight on Saturday. Just hours later, Diran collapsed due to heart failure and was declared dead after lapsing into a coma.


This wasn’t Diran’s first tweet about being overworked. Back in October, she tweeted “The more you spend time at the office, the more you consider moving your bed here.”

Her tweets often included the hashtag “#AgencyLife” and she often took to Tumblr to tell her friends about her overworked life.

Diran was hired by Y&R back in May of 2012, who has since released this statement:

Dear Friends and Colleagues in the Advertising & Marketing community,

It is with a heavy heart and deep sadness that we have to inform you we have lost our friend, sister, and work colleague, Mita Diran, earlier this evening. Mita was a talented copywriter with a gentle smile who will always live on in our hearts.

We have been to Mita’s family residence tonight and expressed our sincere condolences on behalf of Y&R Group Indonesia. It is a great loss and we wish Mita’s family the faith and strength in each other in going through this extremely difficult time.

Tomorrow, December 16, we will close the office for the day to pay our last respects to Mita at her funeral at Jeruk Purut cemetery at 10 AM. Let us all take a day of silence tomorrow and give Mita’s family the support and prayers that they need, from the bottom of our hearts.

Sincerely, Y&R Group Indonesia

Unfortunately, this isn’t the advertising industry’s first brush with a young person’s death due to work exhaustion.

[via Gawker]


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Brian McGannon

What do I love? I love happy hour, a good golf tan, and getting moderately drunk during dinner.

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