Infantry Marine here,
Just throwing in my two cents a little late to the party. If you’re going to cite the Duffelblog: Steel Reserve article definitely check out this one as well: http://www.duffelblog.com/2014/02/super-bowl-army-ad/
I just don’t see how Budweiser using their money to do something good for a man and then using it as advertising is bad. They could have filmed a commercial with a famous celebrity, group of horses, or even a cute puppy making a friend and just spend the entire production budget on paying a filming company. Instead, they did a nice thing for a troop and donated a lot of money to military-related charities. It’s sad to think that them doing a good thing should be construed as emotionally-manipulative and wrong advertising for a vet-killing product. It is not. Just a way to connect to military minded consumers by doing something that reaches the hearts of a lot of veteran men and women.
It all comes down money and running a viable business, but it doesn’t mean their hearts can’t be in the right place when they do it.
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Infantry Marine here,
Just throwing in my two cents a little late to the party. If you’re going to cite the Duffelblog: Steel Reserve article definitely check out this one as well: http://www.duffelblog.com/2014/02/super-bowl-army-ad/
I just don’t see how Budweiser using their money to do something good for a man and then using it as advertising is bad. They could have filmed a commercial with a famous celebrity, group of horses, or even a cute puppy making a friend and just spend the entire production budget on paying a filming company. Instead, they did a nice thing for a troop and donated a lot of money to military-related charities. It’s sad to think that them doing a good thing should be construed as emotionally-manipulative and wrong advertising for a vet-killing product. It is not. Just a way to connect to military minded consumers by doing something that reaches the hearts of a lot of veteran men and women.
It all comes down money and running a viable business, but it doesn’t mean their hearts can’t be in the right place when they do it.