The Pop-up “Los Pollos Hermanos” Is A SXSW Promotion That I Completely Support

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In a few weeks, SXSW will be upon us. For the vast majority of you, that means that your social media networks will be filled with self-important bullshit accompanied by nonsensical buzzwordy hashtags. For yours truly, it’s going to mean some forgettable free shit, a big ol’ hangover and more than likely a three and a half hour commute home in the evening.

Fun right?

One of the things that has become a hallmark of the mainstreaming of SXSW is the promotions undertaken by movies and tv shows to spread the word among “influential” millennials. Game of Thrones has pedicabs with replicas of the Iron Throne on the back, Mr. Robot hosted a full on carnival for some reason, and Silicon Valley actually premiered at the film part of the festival, because #synergy.

This year, I could be convinced to attend a similar event. In efforts to promote Better Call Saul, AMC will build a full-on Pollos Hermanos franchise. Now, Breaking Bad was a great show. I have seen Better Call Saul, but I don’t watch it religiously. However I DO love some fried chicken. More than most people. I’m not exactly a snob about it, but if you go to KFC it better be to do heroin in the bathroom, because otherwise you’re eating bony dogshit. So I am pumped – PUMPED – to try out some of Gus Fring’s drug laundering chicken. It’s going to be a good time.

If you’re into good times and/or are being forced to attend SXSW so you can learn more about what digital can do for your brand (seriously, fuck that conference), you should totally check out our SXSW event Saved By The Brunch. Will there be booze? Yes! Will there be food? Obviously! Will there be high-powered digital influencers closing deals and snapchatting their balls to each other? Definitely! Will Kyle be there high fiving everyone with his shirt off? Absofuckinglutely.

See y’all there, and then we can all go eat some meth chicken after.

[via Austin Business Journal]

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International sailing champion and friend to most wolves. Except Larry, he knows what he did.

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