The Michelob Ultra Weekend In Review That Isn’t (Yet) Sponsored By Michelob Ultra: May 22

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I celebrated my birthday on Friday night at my apartment with a few close friends. We sang, we danced, and I alternated between Michelob Ultra and vodka-water for the better part of six hours. It was fun and everything but I dug myself a hole that night and spent the rest of the weekend nursing a pretty violent hangover.

Aren’t house parties really strange when you sit down and think about it? It’s just a bunch of people standing around in a living room talking and it’s almost always a fun time. I guess that’s basically the same idea behind a bar but now I’m just rambling. Anyway, my Snapchat is basically just Michelob Ultra pictures at this point and I couldn’t be happier. You guys have taken this thing to a whole ‘nother level. Let’s get into it.

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This is why our generation gets a bad rap. Amazon prime-ing beer or groceries is the dumbest thing I’ve ever heard of. Having said that, it looks like Prime is selling a case of Ultra for slightly less than my grocery store down the street. May have to consider this next weekend.

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I got this snap on a Monday afternoon while staring off into the abyss at my office. Do you people work or are you actually living that Ultra life? I need a job that allows me to golf on Monday afternoons.

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A Michelob Ultra is basically a protein shake. Perfect post-workout beverage.

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You guys really don’t work, huh?

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Got this from a buddy in San Francisco. Michelob Ultra fits perfectly in that city.

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Usually don’t get a lot of cactus lime pictures. Seen here is a rare photo of one out in the wild.

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Dude how baked are you?

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Looks like somebody blew a paycheck last weekend and couldn’t afford to buy groceries. That looks like a bowl of puke.

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A Mich Ultra graveyard.

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Scenic as fuck. Goddamn.

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My favorite kind of Michelob Ultra snap.

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Is that a Michelob Ultra wind chime? I need something like this next to my bed. Sort of like a dreamcatcher except it’s just empty Ultras.

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It’s pictures like this confirm my belief that everyone is doing something cooler than me on Saturdays.

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Ahhh, there it is. You knew the PGA Tour/Michelob Ultra snap was coming.

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Used to play MOJOs back when I was the five man on my high school golf team. Decent balls.

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I know I’m old because I groaned thinking about how exhausting going to a three-day music festival is.

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Other than having wet socks I can’t think of anything worse than moving. And for whatever reason, I can’t remember a time where I was never NOT hungover whilst moving in somewhere. Hope you enjoyed those Ultras.

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Are those fucking menthols? C’mon man.

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Got a feeling this guy hasn’t actually been to the Masters before.

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That a 7-point?

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I have no qualms with this photo, but I think having a nice butt next to or on the coolers would have catapulted this to number one photo of the weekend. Just a thought for next weekend.

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Goddamn, that’s mean.

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I think I need to get out of the city for a weekend soon. All of this open water in your Ultra snaps is making me jealous and Lake Michigan is simply too cold still.

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I like the Ultra cleavage snaps, but I don’t think butts are getting enough love. Again, just something to think about for next weekend, guys.

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Thanks for another PGA Tour snap. They make me feel really good about myself when I’m laying in bed hungover on Sunday mornings.

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How is this bro getting free Michelob Ultras but the guy who writes a weekly blog about everything pertaining to Ultra Life can’t even get a response back from their PR team? This is bullshit.

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That logo is just really fucking classy. Those plastic cups are regal as hell when you slap the Mich Ultra logo onto them.

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Michelob Ultra should be the go-to wedding beer. It’s multi-purpose in that you can slam one after biking up a mountain or dancing to “Shout” with the grooms mother.

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This guy sent me something like 5 snaps in a row of guys running this. Looked miserable but props to them for actually completing it. I think I’d puke after the first lap with a belly full of beer.

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Love this. Maybe CC: Madison Wickham? David Ruff?

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Dope as hell.

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Did you “sup” him?

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I’d rather stay sober than drink a Genesee Light. So bad.

Love the koozie but I have to ask…Why does everyone in the south put koozies on their beer? Is touching the bottle or can just too cold for your delicate hands?

Oh look it’s another person bragging about being at a PGA Event and crushing Mich Ultras. I have so much FOMO.

It’s sponsored by races because it’s for athletes. Everyone knows that.

What is this card game? I want to know.

Well, that’s just some good, clean fun right there, Cotton.

What did I tell you guys earlier? Perfect beer for a wedding.

Mich Ultra Athlete Of The Week Award

I’d like to start a new segment for the recap every week called The Mich Ultra Athlete of the Week. E-mail me with anything you’ve done which you deemed athletic from the previous weekend and I’ll feature it in this column if it’s good enough. This week’s Michelob Ultra Athlete of the Week goes to none other than John Duda. It was his birthday this weekend and he fucking deserves to be the inaugural winner.

That’s all I’ve got for you this week, but keep the snaps coming and don’t forget to e-mail me if you think you’ve accomplished something athletic (like shotgunning a Mich Ultra on a skateboard or something) and want to be featured.

Warm Regards To All of You,


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Johnny D

fashion icon. @dudaronomy on twitter. e-mail:

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