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I celebrated my birthday on Friday night at my apartment with a few close friends. We sang, we danced, and I alternated between Michelob Ultra and vodka-water for the better part of six hours. It was fun and everything but I dug myself a hole that night and spent the rest of the weekend nursing a pretty violent hangover.
Aren’t house parties really strange when you sit down and think about it? It’s just a bunch of people standing around in a living room talking and it’s almost always a fun time. I guess that’s basically the same idea behind a bar but now I’m just rambling. Anyway, my Snapchat is basically just Michelob Ultra pictures at this point and I couldn’t be happier. You guys have taken this thing to a whole ‘nother level. Let’s get into it.
This is why our generation gets a bad rap. Amazon prime-ing beer or groceries is the dumbest thing I’ve ever heard of. Having said that, it looks like Prime is selling a case of Ultra for slightly less than my grocery store down the street. May have to consider this next weekend.
I got this snap on a Monday afternoon while staring off into the abyss at my office. Do you people work or are you actually living that Ultra life? I need a job that allows me to golf on Monday afternoons.
A Michelob Ultra is basically a protein shake. Perfect post-workout beverage.
You guys really don’t work, huh?
Got this from a buddy in San Francisco. Michelob Ultra fits perfectly in that city.
Usually don’t get a lot of cactus lime pictures. Seen here is a rare photo of one out in the wild.
Dude how baked are you?
Looks like somebody blew a paycheck last weekend and couldn’t afford to buy groceries. That looks like a bowl of puke.
A Mich Ultra graveyard.
Scenic as fuck. Goddamn.
My favorite kind of Michelob Ultra snap.
Is that a Michelob Ultra wind chime? I need something like this next to my bed. Sort of like a dreamcatcher except it’s just empty Ultras.
It’s pictures like this confirm my belief that everyone is doing something cooler than me on Saturdays.
#SCN
Ahhh, there it is. You knew the PGA Tour/Michelob Ultra snap was coming.
Used to play MOJOs back when I was the five man on my high school golf team. Decent balls.
I know I’m old because I groaned thinking about how exhausting going to a three-day music festival is.
Other than having wet socks I can’t think of anything worse than moving. And for whatever reason, I can’t remember a time where I was never NOT hungover whilst moving in somewhere. Hope you enjoyed those Ultras.
Are those fucking menthols? C’mon man.
Got a feeling this guy hasn’t actually been to the Masters before.
That a 7-point?
I have no qualms with this photo, but I think having a nice butt next to or on the coolers would have catapulted this to number one photo of the weekend. Just a thought for next weekend.
Goddamn, that’s mean.
I think I need to get out of the city for a weekend soon. All of this open water in your Ultra snaps is making me jealous and Lake Michigan is simply too cold still.
I like the Ultra cleavage snaps, but I don’t think butts are getting enough love. Again, just something to think about for next weekend, guys.
#AthletesOnly
Thanks for another PGA Tour snap. They make me feel really good about myself when I’m laying in bed hungover on Sunday mornings.
How is this bro getting free Michelob Ultras but the guy who writes a weekly blog about everything pertaining to Ultra Life can’t even get a response back from their PR team? This is bullshit.
That logo is just really fucking classy. Those plastic cups are regal as hell when you slap the Mich Ultra logo onto them.
Michelob Ultra should be the go-to wedding beer. It’s multi-purpose in that you can slam one after biking up a mountain or dancing to “Shout” with the grooms mother.
This guy sent me something like 5 snaps in a row of guys running this. Looked miserable but props to them for actually completing it. I think I’d puke after the first lap with a belly full of beer.
Love this. Maybe CC: Madison Wickham? David Ruff?
Dope as hell.
Did you “sup” him?
I’d rather stay sober than drink a Genesee Light. So bad.
Love the koozie but I have to ask…Why does everyone in the south put koozies on their beer? Is touching the bottle or can just too cold for your delicate hands?
Oh look it’s another person bragging about being at a PGA Event and crushing Mich Ultras. I have so much FOMO.
It’s sponsored by races because it’s for athletes. Everyone knows that.
What is this card game? I want to know.
Well, that’s just some good, clean fun right there, Cotton.
What did I tell you guys earlier? Perfect beer for a wedding.
Mich Ultra Athlete Of The Week Award
I’d like to start a new segment for the recap every week called The Mich Ultra Athlete of the Week. E-mail me with anything you’ve done which you deemed athletic from the previous weekend and I’ll feature it in this column if it’s good enough. This week’s Michelob Ultra Athlete of the Week goes to none other than John Duda. It was his birthday this weekend and he fucking deserves to be the inaugural winner.
That’s all I’ve got for you this week, but keep the snaps coming and don’t forget to e-mail me if you think you’ve accomplished something athletic (like shotgunning a Mich Ultra on a skateboard or something) and want to be featured.
Warm Regards To All of You,
John .
Respond
jduda@grandex.co
hey i’m in this one too
i’m a one woman content train today
An inspiration to us all
which one of the two girls in it are you? have you ever gotten a sup from duda?
First one, and no comment
Sup
A Snippet From The Michelob Monday Afternoon Marketing Meeting:
Sam sat alone in the conference room with her notes spread across the table. A half finished wedge salad being neglected in favor of another 24oz cold brew. These premeeting meetings with Chad were becoming a bit too regular and he could never be bothered to show up on time.
“Late as usual, classic Chad” thought Sam. She wasn’t surprised, she was at the company golf event too, and was definitely feeling the six Ultras she put away on the course. But then again, she didn’t roll a golf cart off a tee box trying to flag down the cart girl. “What an idiot”
She thought the proposal she had put together for the blog was very reasonable by company standards and she was excited to present it. If the new advertising and sponsored content worked out it could mean a full bonus for her in February and she was already dreaming of the Yoga retreat at that center near San Francisco she heard about somewhere. The only thing she had to work about was what Chad called “the Vizzy Aides baby”. Either way, she made a PowerPoint and assumed he would forget and she would take point and impress everyone.
The door slammed open and Chad sauntered in breaking Sam’s concentration.
“No. Nope, get out. You’re sick today. You’re not presenting with me” Sam hissed at Chad. He was wearing a bright yellow bro tank, some floral swim trunks and a hat that read “Deal Closers Only”. What the fuck does that even mean. Not to mention he was completely sun-burned. He looked like a retiree on his first summer in Arizona.
“Sam, chill, I’m the target demo. Get it? By the way are you eating a salad. On a diet or something? You totally don’t need it” Chad started putting up posters of other light beers with big red X’s marked through them.
“What are you even planning on doing? This is an ad buy and sponsored content proposal?” Sam had to admit she was curious although incredibly frustrated.
“Oh it’s gonna be tight. I worked on it all weekend. You give your little presi or whatever and then I’ll rip down all these posters. I represent how this is actually gonna affect the target demo. Don’t worry though if your presentation sucks I’ll just rif a little on my thoughts on how to really dig in here”.
Sam was giddy on the inside. He was finally going to get fired and she was going to look amazing. All she had to do was apologize to her boss and say she had no idea and he was done. Doesn’t matter who his dad is. “That sounds like a great idea Chad!”
“No doubt Sammy Sosa” Chad tossed back “Im basically a genius”
The door opened again and the boss walked in, and to Sam’s horror so did Chad’s dad. As she booted up her laptop, she heard Chad’s dad whisper, “You’re gonna love this, real power play, I helped him with the whole thing”.
“Shit” thought Sam…
Move went well despite me drinking all my new roommates on the first night.
is Phase 10 not a thing in the midwest?
Mid-Missouri checking in, definitely a thing here.
Damn, didn’t get that Grillmaster Giveaway.
As a representative of the Appalachian PGP community, I must inform you, that “party buck” is at least a 10 point and a fine one indeed. The golf side of me must say that playing Mojo’s is very bush league, on top of it being a gaudy orange ball at that. #slimcanlifeyall
Can confirm “Party Buck” is a 10 point taken in the upper peninsula of Michigan
The only thing good about a Mojo golf ball is you don’t give a damn about losing it. Especially one that is orange.
I’m not sure if it is possible to lose it if it is orange.
How’s everyone feel about Mich Ultra Lime Cactus? I’m buying low and making it the drink of summer 2017.
I went to Hangoutfest twice in college. Even having lived it I can’t imagine doing that again.
Thumbnail photo for the win. Also Duda, just to note, those two small cups were from the previously featured free beer tent
I’ve never opened one of these weekend in review articles due to the pretty consistent negative feedback regarding the offer. Today, on the train ride home I decided I’d give it a look. Really glad I did
Man. No edit, no delete, and I’m stuck with the word “offer” instead of “author”. This is tough.