Giving your restaurant a risqué name is a great business model. Fuddruckers and Hooters should be plenty proof of that. A San Antonio Korean fried chicken food truck might have taken it a little too far, though.
“CockAsian” is being forced to relocate from Port San Antonio, a popular food truck destination for those in the military and aerospace industries in San Antonio, Texas, by SAFTA (San Antonio Food Truck Association). SAFTA claims that the name is sexual and racial in nature, but I don’t really see what the problem is with it. There’s nothing wrong with a little wordplay. It’s a white woman selling Asian-American fusion out of a truck. Come on now.
The owner of the truck, Candie Yoder said in a statement, “(The name has) boundless meanings, none of which are sexual or a racial slur… I would be more than happy to discuss the basis for our name with them.”
SAFTA wasn’t having it though. SAFTA President Keith Hill is banning the restaurant from Port San Antonio and relocating it elsewhere due to bad SEO. “They (customers) apparently Googled it to find out (the restaurant’s) menu and website and their truck page is not what came up.”
People weren’t exactly getting pictures of Korean fried chicken when they Googled “Cock Asian.”
[via My San Antonio]