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When I was 14, I thought that going to Buffalo Wild Wings for boneless wings and unlimited soda was the peak of my existence. Unlike a Chucky Cheese or local pizza joint, “B-Dubs” (I will always call it this) had a certain air of coolness to it that not many other adolescent hangout spots could offer. Outside of heading to the casino (s/o Minnesota’s Mystic Lake) or getting half-priced apps, going to Buffalo Wild Wings was one of the best things a group of buddies could do on a weekday night. But as people grew up, went to college, got real jobs, and got married, the wing place lost a bunch of its appeal, and attendance among the 20-something age group that once revered it dropped off a cliff. Now, BWW is coming in hot with things like exclusive craft beer offerings for football season and even…sports gambling. Could it be? We can only wish.
If you’re looped into the current conversations surrounding the major 4 sports leagues, you know that nationwide, legalized sports gambling basically everywhere is right around the corner. The Supreme Court lifted the federal ban on states allowing gambling on your favorite sports team back in May. Hell, the NBA just partnered with MGM on exclusively offering live team data during games. So it makes sense that bars and restaurants would want part of the lucrative pie that is being “the house,” replacing the local casino or treks to Vegas. This is what the wing chain told Business Insider:
As the largest sports bar in America, we believe Buffalo Wild Wings is uniquely positioned to leverage sports gaming to enhance the restaurant experience for our guests.
If that doesn’t scream optimism, I don’t know what does. “Uniquely positioned” is basically business speak for: “Yeah, we’re going to do this, we just need to work out the legal logistics.” And why wouldn’t they? Buffalo Wild Wings needs a way to attract the ever-maligned millennials to their spot over the local bars and craft breweries they flock to instead. Being able to indulge in 12, boneless wings doused in hot BBQ as your greasy fingers slide over an attached-to-the-table gambling system streaming live lines of a Thursday Night Football game seem like a huge draw. I’m already salivating. I loved those little table computers you’d get when you played group trivia while eating your weight in wings. Being able to sync up a credit card and betting all the overs just seems like the logical progression in this life cycle for B-Dubs. Please, Buffalo Wild Wings, make this adulthood dream a reality for me and many others across this great nation. Cheers!.
Image via Wikipedia Commons