New Startup Wants To Bet On Your Marriage And You Can Profit By Just Never Getting Divorced

New Startup Wants To Bet On Your Marriage And You Can Profit By Just Never Getting Divorced

I am absolutely nowhere near getting married. Hell, unless you count my years-long affair with pizza, I haven’t even been in a relationship in quite some time. And if the time does ever come for me to have a wedding, I don’t particularly want some big, formal affair – I want a kick-ass party with karaoke, an ice cream sundae bar and a grilled cheese truck. But if you are currently on the road to wedded bliss and are struggling with how you are going to pay for that pre-plated meal of rubbery chicken for 200 of your nearest and dearest, a new start-up may have the answer.

The startup company, SwanLuv, is currently taking applications for loans of up to $10,000 for couples to pay for their weddings. And guess what? There’s a chance you may not have to pay it back…assuming you stay married.

Here’s the deal: SwanLuv, despite their statement that “everlasting marriage should be rewarded,” is essentially betting that you and the (current) love of your life aren’t in it for the long haul. Because if you get divorced, you have to pay back your loan, with interest. Which means that the only way the company makes money is off couples breaking up.

Seems totally scummy, right? Of course, SwanLuv is trying to spin it as the opposite, that they are encouraging couples to stay together, going so far as to offer “free marriage counseling to each couple who participates in the loan program,” according to The Inquisitir.

The firm’s CEO, Scott Avy, asserts that taking out the loan is a good way to evaluate if marriage if really the right decision, saying “It really depends on where you are in your relationship. I’m betting on my relationship I’ve established with my soulmate. It’s going to be a no-brainer for the ones it makes sense for.”

No-brainer, my ass. The only way I’m falling for this scheme is if the laws change and I actually am allowed to married pizza. Because love comes and goes, but pizza is forever.

[via The Inquisitir]

Image via Shutterstock

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Jenna Crowley

Jenna used to be known as 2NOTBrokeGirls, but then one of the girls actually went broke, so she's struck out on her own. Jenna spends her free time saving the world, one sorority girl at a time (usually while wearing yoga pants), questioning why she decided to get a doctorate, documenting her love of all things cheese related, and hosting the new PGP podcast Don't Take It From Us. You can ask her anything you want about football, using your boobs to get what you want, and pizza at @JennaLCrowley on Twitter or via email at

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