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I love McDonald’s. I say that with absolutely no shame. I unabashedly love McDonald’s. The Fries. The Dollar Menu McDoubles. Also ordering a Snack Wrap on top of those items because I have a death wish. I get slightly aroused by Double Quarter Pounders with Cheese. Maybe I’ll even order a McFlurry and dump it into a large root beer if I’m really fucked up. And while the Big Mac isn’t necessarily my favorite thing on the menu, there’s a special place in the blockage that once was my heart for those two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
If you love the Golden Arches as much as I do, you’re probably pretty damn chubby. But if you love it more than me, you might want to take a look at the Big Mac Lifestyle Collection that was launched at the “McWalk” fashion show in Stockholm, Sweden this week. The collection’s got everything a Big Mac fanatic might want: Wallpaper, Bed Sheets, Boots, hoodies, even clothing for your dog.
This comes off of a stunt that McDonalds pulled as a partnership with the Swedish Alpine and Cross Country Skiing team, where McDonald’s made Big Mac thermal underwear.
It was so popular that McDonald’s decided to expand it to a full line. You can check out the whole thing and order Big Mac stuff at their Swedish website here. Hope you speak Swedish, or whatever.
This is all part of an advertising stunt known as imlovingit24, which features McDonald’s marketing teams in 24 cities worldwide getting up to crazy McDonald’s and advertising-related shenanigans in 24 hours, including a coffee-cup-shaped ball pit in Sydney, a giant Big Mac jigsaw puzzle in Madrid, a McOrchestra in Vienna, and…a Ne-Yo concert in Los Angeles. Of course we get the most boring shit..
[via Adweek]
Image via McDonald’s
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Talking about Big Macs is just cruel at this point. We’re grieving.
If Brian knew this was coming, why didn’t he give us a heads up? WE GAVE HIM EVERYTHING!
I love Brian McGannon. I say that with absolutely no shame. I unabashedly love Brian.
Is this article a code somehow, or a clue, as to where Brian “Big Mac” McGannon himself went??
Twist the knife, Brutus, twist the knife. All this Big Mac talk only further saddens our hearts over the departure of the real Big Mac.
I’m beginning to suspect that Grub Street is the only section of NYMag that JayTas reads…
I have never read NYMag. Fight me.
You can’t fight, Tas.