Gatorade’s New “Sweat It To Get It” Ad Campaign Is Too Damn Funny

Look, I get it. You had a long day. Maybe you’re hungover and really just want something sweet and refreshing to take your mind off of your dehydrated state. So, you reach for a tall, cool, 32-ounce bottle of Riptide Rush and are oh so close to downing the entire thing on your drive home. Now, imagine someone telling you that you can’t drink it because you’re an unhealthy fuck who doesn’t sweat. That’s what Gatorade is doing with their latest “Sweat It To Get It” ad series with Cam Newton and Peyton Manning.

No word on whether or not your local convenience store clerk will be denying you the delicious nectar of Gatorade when you stroll into 7-11 this upcoming Sunday, but it’s always best to be prepared. Maybe bang out a quick set or run around the block. Just get a little perspiration going.

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Brian McGannon

What do I love? I love happy hour, a good golf tan, and getting moderately drunk during dinner.

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