Arby’s has been going HAM with their new ad campaign Pun absolutely intended. They’ve been trying to differentiate themselves from the stigma that they only serve roast beef in an attempt to reclaim some of the business they lost during the recession, so they’ve been running commercials showing off their beef brisket, turkey, ham, and other meats that they serve at Arby’s. That advertising campaign includes this poster of a massive pile of various meats:

Naturally, when you present freedom-loving, red-blooded Americans with the promise of a massive stack of meat, they’re going to want to shovel it down their gullets. “People started coming in and asking, ‘Can I have that?’” said Christopher Fuller, the company’s vice president of brand and corporate communications.

Thus, the “Meat Mountain” was born. It is a “secret menu” item that will not be listed on the menu (because health), but store associates will make it for anyone who asks. The sandwich consists of (from the bottom up):

• 2 chicken tenders
• 1.5 oz. of roast turkey
• 1.5 oz. of ham
• 1 slice of Swiss cheese
• 1.5 oz. of corned beef
• 1.5 oz. brisket
• 1.5 oz. of Angus steak
• 1 slice of cheddar cheese
• 1.5 oz. roast beef
• 3 half-strips of bacon

On a bun. And the price for this monstrosity of meat?

Just $10.

TEN. FREAKING. DOLLARS.

Ladies and gentlemen, welcome to the MeatPocalypse. I will be consuming one of these this week, and you can have my full report then, as long as the sandwich doesn’t kill me. I’ve got my cardiologist on standby.

[via Washington Post]