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We already know that people our age love wine. Like, it’s proven that we drink more wine than any other demographic of people in the United States, which is something I think we can all proudly hang our hats on. But our general affinity for wine is now taking a shot at the beer industry.
Per a study done by Beer Marketer’s Insights and Barclays on Business Insider, more people are choosing wine and liquor in favor of beer than ever before.
In fact, the 18 to 29-year-old demographic has been shifting away from beer towards spirits and wine over the last two decades, according to a chart shared by Barclays’ William Marshall and Samuel High.
Their research shows that back in 1992-93, 70% of 18 to 29-year-olds listed beer as their preferred drink.
It’s bonkers to me that so many people preferred beer as their drink of choice in the early ’90s. Sure, if you’re listening to Hootie & The Blowfish, you’re not not going to have a cold one. But in today’s day and age? Hootie doesn’t get as much radio play as they deserve and the numbers are plummeting.
By 2012-13 that number had plunged to 40%.
At the same time, about 15% of 18 to 29-year-olds surveyed in 1992-93 listed wine as their preferred drink and approximately 13% of 18 to 29-year-olds listed liquor as their preferred choice.
By 2012-13 those numbers increased to about 23% and 30% respectively.
So, yeah, even though the timeless act of drinking beer shirtless will never go away, everyone’s move to wine should probably scare the living shit out of beer companies. Because honestly, who the hell doesn’t love a full-bodied and oaky Cabernet when they come home from a long day of grinding? I know I do, and that feeling of popping the cork and seeing those long red legs on the side of my favorite wine glass is just something beer can’t replace. .
[via Business Insider]
Image via Shutterstock
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Will
Will (Twitter / Instagram) is the host of The Sunday Scaries Podcast.
@willdefries
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I can’t get the same feeling of satisfaction from a glass of Pinot after mowing the lawn as a good Miller, and throwing back glasses of Maker’s while working on my car is just reckless. Beer doesn’t care what time of day it is, what you’re doing, or who you’re with. Beer works for everything and that’s why it works for me.
That was… that was beautiful.
Have a beer in the shower, a beer at the game
A weekend without beer just isn’t the same
A beer on the boat, a beer at the bar
Just don’t drink a beer in your car
Because if there’s something we can all agree
It’s that beer makes you constantly pee
Started drinking wine so much that i just get box wine because it comes in larger quantities and lasts longer.
Off topic: are y’all doing another PGP podcast? I dug the last one.
I was actually thinking about drinking beer while listening to Hootie the other day. Never gets old.