Tiger’s always been at the front of what’s going on in golf, which is easy to do when you’ve got the biggest sports brands in the world letting you write your own ticket. From video games to his own apparel and shoe line, to the best Gatorade series ever released (RIP Cool Fusion), for ten years everything the guy touched took off and turned to gold. So, with this week marking his return to competitive play for the first time in 16 months, everyone is undoubtedly a little curious as to what he’s going to be stepping up to the tee with, especially with Nike’s recent announcement that they’re getting out of the club making market.
Wonder no more. In what I’m going to go ahead and already call a rare misstep for ole Tigre, he’ll be arriving at this week’s Hero World Challenge with Monster on his bag. That’s right, the drink of choice for high school urban cowboys, Three Days Grace fan club presidents and forty something restaurant managers everywhere will now be on the bag of the greatest golfer in our lifetime. A guy whose career originally faltered because of his body’s inability to keep up with his manic pursuit of physical perfection will now be sponsored by and probably publicly drinking something with enough caffeine to satisfy even the harshest coke fiends.
I can’t imagine the guy’s doing this for money; God knows there are plenty of people willing to cut seven figure checks to put their brand on his bag. No, I think Tiger choosing Monster as a sponsor is his version of the combover and the leased red corvette. The mid-life crisis is on. This is an attempt to rebrand himself with “the kids” by signing on to a “cool” brand. Just goes to show you even the biggest celebs have a little midlife crisis now and then.
Good luck Tiger, hope you’ve got a defibrillator in that bag when you go into cardiac arrest from drinking that shit..