In 2003, Reebok created the first viral video marketing campaign with "Terry Tate: Office Linebacker." The first ad aired during Super Bowl XXXVII and there were eight more throughout the series, ending in 2005. Played by former USFL linebacker and professional wrestler, Lester Speight, Terry Tate was probably forwarded in more offices than any other piece of web content ever. "THESE AIN'T YOUR PENS, RICHARD!"