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I’m not even sure what the word for these people are. Baseline, they’re refined artistically but with no actual creative spark because their entire vibe is overdone. You can drop into one of their accounts on Instagram and know immediately what type of person they are based on the minimalist positioning and coloring of everything on their profile. Luckily, they’ve finally been called out.
The Kinspiracy — complete with the scorching tagline, “Kinfolk Magazine: Making White People Feel Artistic Since 2011” — puts alleged tastemakers on blast by showing just how uncreative and canned their Instagram feeds are.
To fully understand the methodology behind this, you must know what Kinfolk is all about. They describe themselves as the following:
Kinfolk is a slow lifestyle magazine that explores ways for readers to simplify their lives, cultivate community and spend more time with their friends and family.
Now, I’m not sure what a “slow lifestyle” entails, but I am sure that I have some friends that were invited to a Kinfolk dinner and the required attire was described as “Amish Chic,” which speaks volumes about the weird-ass aesthetic these “creative young professionals” are going for.
Summer, the creator of The Kinspiracy, saw a trend among Kinfolk readers who managed to all have way too many similarities on their Instagram pages — their feeds contained photos of “covers of Kinfolk magazines, wood, American flags, lattes, etcetera,” all in the style of what I defined as The Perfect Sunday Instagram.
See for yourself.
Kinfolk + Latte + Things Organized Neatly + Plant.
Kinfolk + Latte + Things Organized Neatly + Plant.
Kinfolk + Latte + Things Organized Neatly + Plant.
Kinfolk + Latte + Things Organized Neatly + Plant.
You get the drift. If anyone’s looking for me this weekend, I’ll be the dude Instagramming a $14.00 magazine, my morning coffee, a bunch of shit I’ve randomly acquired over the years that’s juxtaposed on a piece of exposed wood, and a succulent I bought at the farmer’s market that I’ll just end up throwing out next weekend after I forget to water it because I’m too busy watching my likes pile up. .
Image via The Kinspiracy
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Will
Will (Twitter / Instagram) is the host of The Sunday Scaries Podcast.
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I wonder what goes through people’s heads when they post stuff like this. Like “gee, this is such a great idea. All my friends probably will think these neatly placed random ass items are just the bees knees. *Sips Americano*.”