This Student-Made Adidas Ad Is Way Better Than Anything The Adidas Marketing Department Could’ve Done

I’m an easy cry. Whether it’s Simon Birch or a particularly touching episode of Boy Meets World that hits me at the wrong time, I’m not opposed to letting out a couple tears.

Just yesterday, this video floated across my desk with the Huffington Post headline, “Student’s Adidas Commercial Is Everything Advertising Should Be.” The headline wreaks of modern-internet speak but I clicked nonetheless because I’m a piece of millennial scum who feels left out if he doesn’t know which viral video someone’s talking about during afternoon beers on a casual Saturday.

I wasn’t disappointed.

Eugen Merher is a student director at Germany’s Filmakademie Baden-Württemberg, what I assume is a film school that I’ll never be able to announce. And he knocked it out of the damn park.

I apologize if you’re sitting at Chipotle crying into your phone right now. Don’t blame me, blame Eugen Merher who created the ad with the most endearing old man in the history of old men.

He did tell Huffington Post, “We tried sending it to [Adidas’] communications department but they didn’t really react,” which is a damn shame. But I wouldn’t expect a marketing department to go wild over this when they’ve probably invested millions upon millions of dollars into themselves only to be showed up by some new school 26-year-old dude who would’ve cost a fraction of the price.

[via Huffington Post]

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Will deFries (Twitter / Instagram) is a Senior Writer at Grandex and the world's foremost authority on Sunday Scaries (Twitter / Instagram). Email me at

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