This Johnnie Walker Ad Is So Real You’ll Cry And Pour A Glass

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I should have seen this coming. When I blindly clicked the YouTube link sent to me by my coworker, Will deFries, I expected humor, hot babes, or both. I saw the title, “Johnnie Walker-Dear Brother,” but for whatever reason, it didn’t compute with me that by pressing play, my morning would get real.

At first I thought, “It’s a little odd that these two brothers are just walking around the Scottish countryside, eventually ending up in a run down cottage and drinking scotch in it, but maybe that’s what people do in Scotland. Who am I to judge how a man drinks scotch?” Then, right at the 55 second mark, it became all too clear that something else was happening, and the context clues laid out beautifully by the creators of this ad had gone right over my head.

There it is. A bird, the timeless symbol for freedom, with its wings powerfully spread as it floats effortlessly, high above the rocks below. That’s when I knew that “Brother,” who kind of resembles Dwight’s cousin Mose from The Office, was no longer of this world. He was dead THE WHOLE TIME. And that house? Their childhood home, or what was left of it. I feel like I just listened to a Gary Stewart song.

Perched high upon a cliff, our narrator unveils his urn and releases his brother’s ashes. Now I’m just sitting here, eyes watery from a scotch commercial, reflecting on everything. I know what I’m drinking tonight. Splash of water, please. .

Update: Per Adweek, this spec ad is the work of students Daniel Titz and Dorian Lebherz.

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Dave

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