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I started noticing the phenomenon last year. People on Twitter, Instagram, and Reddit making what they referred to as “spooky” memes during the month of October. I heard that word – spooky – getting used in everyday conversation semi-ironically, and I thought it was hilarious. And I don’t want to take anything away from moth memes, but Halloween is looming and I personally love it.
For the life of me, though, I could not figure out why exactly this word was making its way back into the vernacular of America. I mean last night D-Man even got in on the action. How can you not love this word?
Like most things that become popular on the Internet, the word “spooky” is just another one of those things. It’s inexplicable.
I mean come on. “Imma suck that spooky dick” is the funniest thing I’ve seen on these here interwebs in a minute. I don’t know who comes up with this shit, but I know there are things that make me laugh, and this word and these memes just do it for me.
How does a video of a kid wearing cowboy boots and a ten gallon hat inside of Walmart turn him into a bonafide singer? Why do we have kids eating Tide pods for Internet clout? How do moth memes become the hottest thing on the world wide web? It’s impossible to say. What becomes popular on Twitter or Instagram isn’t up to me or you – it’s up to the tastemakers – the 13 or 14-year-old teens who don’t know life without an iPhone who know more about computers and the web than I ever will. So why did the word “spooky” have this wild comeback? It’s hard to say, but one thing I know for certain is that I love saying it.
I order an Oktoberfest at the bar and it comes to me in a glass that really shows off its orange hue? I’m smashing the spooky button.
I wake up from a particularly peaceful night of sleep, see fog from my bedroom window, and realize that I don’t have to work today because it’s Sunday or something? I’m probably saying out loud [to absolutely no one] “It’s time for spooky Halloween.”
And you want to know what I’m doing in about two weeks time? I’m going to Halloweekends at Cedar Point in beautiful Sandusky, Ohio. If you don’t think I’m going to be smashing the motherfucking spooky button all weekend while I’m hopping on Millennium Force or walking through the one of the outdoor scare zones you have another thing coming.
I don’t know how or why this word has come back with such force. Perhaps it’s the inherent playfulness of it. “Spooky” reminds me of being a little kid. It’s childish and very much a thing on the Internet. It sort of feels like it’s this inside joke between anyone who is logged on and participating in the culture that is the internet. “Spooky” is just another one of our inside jokes, like moths, yodel boy, or the nut button. We don’t have to understand why it’s back – let’s just enjoy the memes while we still can because it’s only a matter of time before the corporations, James Corden, or Jimmy Fallon ruins the whole thing on late night television..