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Social media interns have to have the highest turnover of any interns in any industry ever.
This is example numero uno.
The New England Patriots decided to reward a random Twitter follower with a custom jersey featuring their Twitter handle. There could not have been a worse handle chosen.
Yep. That twitter handle is “@IHATENI**ERSS.” If you check the timestamp on the tweet and the clock on the screenshot, the tweet has been live for over an hour. Bang up job, guys.
I don’t think you could’ve picked a worse account to award a free custom jersey too. There’s now going to be a guy parading around Gillette Stadium with the most offensive custom jersey that’s ever been printed. Also, it’s approved by Rob Gronkowski! This is just rich.
I doubt it’ll happen though. The Twitter account has two followers and has existed since March 2011.
This is what happens when you trust unpaid interns to run social media campaigns. Dammit..
[h/t @marcw_85]
Respond
Brian McGannon
What do I love? I love happy hour, a good golf tan, and getting moderately drunk during dinner.
@BrianMcGannon
@brianmcgannon
brianmcgannon
To be fair, it wasn’t for their millionth follower, it was for every account that retweeted their tweet celebrating 1,000,000 followers. Just some computer script that made the same picture for every person who retweeted it
“…free custom jersey to*”