The Michelob Ultra Weekend In Review That Isn’t (Yet) Sponsored By Michelob Ultra: April 24

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Big, big weekend for Michelob Ultra enthusiasts all over the country. Snapchats and tweets from fans of the Ultra Life from coast to coast. It’s a thing of beauty to see people get passionate about a beer that represents athleticism, honor, and dignity. It’s gotten to a point where I’m getting so many Mich Ultra snaps that this week I had to pick and choose from the best pictures I got. What a world we’re living in. Let’s get to it.

Sandy beaches and slim cans. You can’t really ask for a better situation than this one.

Guy in the background just crushing Mich Ultras.

Did you take this picture with a potato? Good idea, bad execution.

Ah, yes. The old “I’m not going out tonight but I’ll probably sit in my living room and drink 7 or 8 beers” routine. Been there.

Michelob Ultra tastes better out of a chilled glass like the one pictured above. Just stating facts.

My goal for this whole thing (other than getting a sponsorship from Michelob Ultra) is for people to start doing the whole “Is pepsi okay?” thing. Like a waitress comes to your table and goes “Sorry, we don’t have Michelob Ultra, is Bud Light okay?”

“Ah, no that’s okay. I’ll just stick with water.”

Michelob Ultra. TFM.

This dude bought bottles and slim cans for his day drinking session. Loyalty to the brand is at an all-time high.

Just copped a pair of glasses like those. Mine don’t have an rX, I just wear them as a look from time to time.

Brewed by athletes, for athletes. That’s the Michelob Ultra difference.

Shock the world. Buy a Michelob Ultra.

Looks like a bunch of girls in a living room crushing Mich Ultras. My invite must have gotten lost in the mail.

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Crime Mob, bitch.

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This dude was at a bar called Deuces in Wrigleyville. I’d rather sew my head to the carpet than go to that fucking place but props to that guy for braving the storm.

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This is pornography.

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Nothing says class and sophistication like a case of slim cans chilling poolside.

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Great visor. Big fan of the tour visor. Not so sure about it at the bar, though.

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The great thing about Michelob Ultra is that it brings people together. It’s a family beverage.

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Too young to remember SEGA, but I heard Sonic the Hedgehog was a pretty fun game.

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Will DeFries checking in from Horseshoe Bay. Must be nice, man.

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Pulling a John Daly here. I love it.

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So proud of you guys.

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I got a couple snaps from people at some giant outdoor “spring party” that looked lit as all hell. Wish I could have been there.

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Why don’t you sneak a little splash of Veuve into the slim can and just call it a champagne cocktail? Michelob Ultra and Veuve Cliquot are both in the finer things club.

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Guaranteed to make you run faster and jump higher.

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Oreos and two cases of Michelob Ultra. Looks like a party.

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Deal Closers Only hat and a slim can. Killing the game.

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People hate things that they feel threatened by. Case in point: some jackass ripping on you for drinking a Michelob Ultra.

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#SlimCanNation has gotta be a million people strong at this point.

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What the hell is happening here?

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More snaps like this one, please.

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Birkenstocks and socks: A tradition unlike any other.

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Did I just fall in love?

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Damn. Those hats are pretty popular, huh?

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Would have been a better snap if the dog filter was on this. Not complaining though.

Alright, that’s it for this weekends ‘Lob recap. Great effort by all who chose to live the Ultra Life. We’ll see ya next weekend.

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Johnny D

fashion icon. @dudaronomy on twitter. e-mail:

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