Someone Finally Solved Whether Or Not We Actually Judge A Wine By Its Label

Someone Finally Solved Whether Or Not We Actually Judge A Wine By Its Label

When I roll into the wine section, I’m immediately hit with a million decisions to make. Winter? Red. Summer? White. Did I just get paid? Do I go to the “$$” shelf instead of the “$” shelf? What country should I aim to buy from? Whichever country is going to make me feel the most luxurious despite the fact that I’m still trying to spend under $13.99.

But much like you shouldn’t judge a book by its cover, you also shouldn’t judge a wine by its label. Luckily, did a study with over 2,000 wine drinkers to see if we actually do or not.

They began with these three bottles of red wine:

Me? I’m probably going option three. It screams, “an old French family has mastered their wine making over the last 200 years and you’d have to be an idiot not to drink this wine.”

They also asked the respondents to choose from these three bottles of white.

I’m taking option three again, because the simplistic bottle combined with the exotic name tells me, “These people have a high taste level and probably don’t drink wine for poors.” But then again, I’m not everyone which is why they probably sought out opinions from their 2,000 respondents. And what wanted to figure out by getting opinions of the above bottles was pretty simple.

Did they choose based on how appealing the label was or the shape and color of the bottle? Or how expensive the wine looked? Were they familiar with the region or wine maker? Had they tasted (and liked) the wine in the past?

They then simply asked the respondents to select their “favorite” bottle from both the red and white wine groups. The results? Probably as you expected.

So there you have it. 80% of people are choosing on label looks alone, 65% are choosing based on how expensive it looks (*Girl With Raised Hand Emoji*), half chose based on the structure of the bottle, and 60% went off the region.

I’ll venture to guess that a fair share of those 2,000 people would probably take any of the bottles as long as they get a good buzz from it, though.


Images via Unsplash and

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Will deFries (Twitter / Instagram) is a Senior Writer at Grandex and the world's foremost authority on Sunday Scaries (Twitter / Instagram). Email me at

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