Several SoBe customers have gone to Twitter to show their concern with a repeating message appearing on the inside of bottle caps of various SoBe drinks. Across the country, numerous people have reported their caps saying, “HELP ME TRAPPED IN SOBE FACTORY.”
— Trust In Phil (@PSPhenom) June 17, 2015
— Mary Bunten (@sincerely_mary) May 12, 2015
For those out there who, like myself, were initially hoping that this was just some twisted attempt at an ironic publicity stunt, think again. According to SoBe's timely replies to all of these concerned tweets and at least another Facebook post on their wall, SoBe has apologized in the most sincere way imaginable, admitting it was a mistake that slipped through the crack that will soon be corrected.
Hi there, we're sorry if our cap slogan caused you concern, that was certainly not our intention. These sayings are intended to give our consumers a little smile or pause for thought while they enjoy their favorite SoBe beverage.
We're planning on removing this cap slogan from our current rotation, however, it will take a while for existing stock to run through the market.
Well, at least the company itself realizes their error was pretty fucked up.
While you read this and wonder how you can move up in the world, just be thankful you're not the guy that approved this..
[via Grub Street]
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