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McDonald’s, a restaurant chain that touts a 1,300-calorie “Big Breakfast,” obviously does not give a shit about how they look to the outside world. If they did, they’d probably take the 40-piece Chicken McNuggets off the menu and not promote a coffee drink mixed with Oreos. We, as a society, have been urged to stop eating McDonald’s despite the price point and convenience because it’s apparently more acceptable to eat grass-fed free-range chicken eggs for $14 than it is to eat a pre-made cheeseburger for $2.39.
Most likely aware of the aura that surrounds them, McDonald’s really didn’t have any other option but to change the narrative and completely blast the health-conscious hipsters who put way too much stock into their pour-over coffee. I’m allowed to make fun of them because, well, I make coffee every morning with an AeroPress which makes me no less insufferable than Atticus, your local bearded barista.
But McDonald’s. Ohhhhh, McDonald’s. They went at the neck of hipsters across the world with their new ad that shows the absurdity of the craft coffee we’ve come to know and love (and pay $7 for).
Every fiber of my being wants to say that these coffee shops have a leg up on McDonald’s and that it’s better to support local, but honestly, McDonald’s iced coffees truly aren’t the worst things ever. If you did a blind taste test, I probably wouldn’t be able to decipher much of a difference between the McCafeé cold brew and the cold brew from the cafe down the street from my place.
Unfortunately for McDonald’s, it doesn’t exactly put off the best #vibes to sit in the drive-thru when you could be posted up at a coffee shop with your laptop typing away on your Blogspot. .
[via Mashable]
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Will
Will (Twitter / Instagram) is the host of The Sunday Scaries Podcast.
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I don’t know who’s worse, coffee snobs or beer snobs but I love this ad
Usually they are the same people.
I usually drink my coffee black, so small coffee shops drive me crazy. I’d rather pay $1 for a McDonalds coffee than $3 for a locally roasted Americano that’s half the size. If I want a milkshake with some coffee in it, I’ll go to the shop down the street. If I want to wake the fuck up in the morning, it’s Mickey D’s.
That’s a Don Draper caliber tag line right there. “If I want to wake the fuck up in the morning, its Mickey D’s”
I like my coffee cruelty free, free trade, all organic, picked by the moonlight, Guatemalan coffee that has a berry compote and ends with a lavender finish, made with distilled water.
I pay extra for coffee produced with cruelty
That last sentence reminded me of Leslie Knope’s “you’ll be too busy polishing your monocle at the caviar store.”
Not a fan of McDonald’s coffee personally, but man I respect them for finally saying something that needed to be said.
Large multi-national corporation putting small local “counter” culture spots on blast?
Better get some free-trade 100% gluten free Bolivian organic popcorn ready. The hipster response commercials are gonna be gold!
lol hipsters don’t watch tv. you’re so mainstream
I love McDonald’s coffee black. The only other coffee I like better is Dunkin. Starbucks is trash don’t @ me.
McDonalds coffee is just fine. I’d rather shoot myself than $7 for a “craft” coffee.
OK…well that seems highly unlikely
Yes but how will I know what to order if it isn’t written in chalk? I’ll wait.
This made me laugh. Happy Fat Tuesday everyone!