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I’m a business card hound. Come conference time, I snatch up as many b-cards as I can. Truth of the matter is, your business card sucks. Your company could learn a thing or two from the masters at LEGO.
They say a good business card accurately reflects your brand identity. If this is true, it makes sense why a normal business card is a 3.5″ x 2″ cutout of plain white stock paper featuring our names printed in black Arial font—we have no brand identity and we’re too poor to afford one.
Employees at LEGO don’t have to worry about embossing, border colors, or the billion and a half other ways to spend a months worth of grocery money to “stand out” from the rest of the other analysts in their field. Instead, they’re given 1.5-inch tall Lego mini figures, with their name on the front and contact information on the back. And the caricatures aren’t even standard—they’re designed and manufactured to look like the person carrying them (sans beer bellies).
On a practical level, they’re definitely much more likely to be kept and remembered than the standard paper business card. But on an even more practical level, the second someone steps on it barefoot in the middle of the night, they’ll immediately hate you and never want to see your face again. I guess that’s one way to make an impression.
[via TIME]
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YES! ^
I once met a guy whose business “card” was a bottle-opener keychain with his info on it. I have no idea what it cost him or the company to buy like 100 of those, but considering I see his name every time I’m about to enjoy a beer, I’d say it was money well spent.