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If you’ve ever watched TV, you’ve probably seen the Hardee’s commercials featuring models in scantily clad bikinis downing a double BBQ bacon cheeseburger. Great marketing, or straight up porn? It depends who you ask. If you ask Steve Rupp, a lifelong St. Louis Cardinals fan, he’d tell you it’s porn and that the commercials made his whole family cry.
Here is the entire letter to the editor that Rupp wrote to STL Today:
Baseball, hot dogs, apple pie and pornography. That’s what you’ll get if you watch the St. Louis Cardinals on TV. Every fan I know has remarked on the filthy Hardee’s commercial featuring a nearly nude woman writhing in soap suds. It’s pornography, pure and simple.
A few Sundays ago I sat down with my family after church to watch the Cardinals. When this commercial came on, my 86-year-old mother, almost in tears said, “Why do they have to do this?” My 13-year-old granddaughter hid her face and my 11-year-old grandson was so embarrassed, he didn’t know where to look. My 89-year-old father — who played baseball in the St. Louis Browns organization — apologized “I’m sorry this is on my TV,” as if it were his fault.
Then it came on again, and my mom grabbed for the remote to try to turn the channel. We were all embarrassed. And then it came on again, and I got mad.
I couldn’t help but think of Stan Musial, the standard bearer of the Cardinals and a man of impeccable character. He had to be looking down from heaven with tears in his eyes.
Since then, I’ve called the offices of team owner Bill DeWitt Jr. and president Bill DeWitt III and left five messages. I have not had the courtesy of a return phone call. Unfortunately, Hardee’s money trumps fans’ concerns. Maybe thousands need to call the DeWitts. Will they listen?
Poor Stan, he’s up in heaven already having a heart attack watching his Cards battle through another September and now he has to deal with THIS? The madness. Lighten up, Rupp. 30 years ago, you’d be begging for these commercials.
Here’s the video. I don’t know what’s so wrong with this:
[via STL Today]
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Harrison Lee
Harrison is a Content Manager at Grandex. When he's not working for the man, you can find him on the golf course or blowing his paycheck doubling down on red. LinkedIn profile
@HMontgomery_
Note to 11 year old that didn’t know where to look: look at her tits.
As a Cardinals fan, I say more burgers and less clothes. Nothing wrong here.