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A massive Internet monolith has just announced that they’re developing a new product which will compete directly with one of their smaller rivals. In a move that reeks of Google, Facebook has just revealed their newest product plan, “Facebook at Work.” Now, if you’re thinking that Facebook at Work just sounds like what you do with 75% of your day, keep reading.
Facebook at Work will be an enterprise-level social network that feels familiar to the current Facebook with the newsfeed and groups and such, but will be specifically tailored for companies to give their employees and managers a way to communicate. It’s also assumed that your professional profile will also serve as a direct replacement for LinkedIn. There are also dozens of work-tailored chat and planning tools, but none of them have the blanket popularity that Facebook does. If Facebook is popular enough to ban in the office, it’s popular enough to get some traction with this idea.
So far they are claiming that your business and personal versions of Facebook won’t overlap at all, but is there any guarantee that when you upload pics from last night’s rager while hungover on a Saturday, you won’t accidentally log into the work version of Facebook? Granted, if you’re a reasonably intelligent business professional, you’re not uploading rager pics in the first place, but that’s neither here nor there. However, the best news from all of this is that if your parents are retired, you finally have social network where you can avoid them..
[via Forbes]
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Recipe for disaster.
Yeah, because what everyone really needs is a forum for their bosses to feel more relaxed and contact them like the good friends they are. Can’t wait.