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Budweiser, the favorite beer of Super Bowl winners and false Harry Carays alike, is going full ‘Murica on everyone’s asses this summer. Budweiser recently filed a label for approval with the Alcohol and Tobacco Tax and Trade Bureau which replaces the name “Budweiser” with the word “America” along with patriotic slogans all over the can or bottle as well.
On first glance, the labels are pretty sweet. Just the regular standard Budweiser label with a whole bunch of American shit all over them. The first four lines of the Star Spangled Banner are across the top, with the nation’s unofficial motto “E Pluribus Unum” below the main logo. There are also some funnier ones, like the phrase “Indivisible since 1776” which, unless you get your history lessons from Rowdy Gentleman apparel, you know is hilariously incorrect.
Furthermore, they include the line “From the Redwood Forest to the Gulf Stream waters…” which is perfectly apt, since the gulfstream takes warmer waters from the American Atlantic coast over to Western Europe, which is where your money goes when you buy Anheuser-Busch products. Budweiser is, of course, a product of InBev, a Belgian/Brazilian beer conglomerate.
I’m not advocating one way or another on whether or not you should buy this. Admittedly, the labels are cool. Similarly, I like Lone Star’s claim of “the National Beer of Texas” on its cans, and that influences my purchasing habits when I’m in Texas. But this is akin to Budweiser’s anti-craft beer marketing campaigns, in that they are completely full of shit. They can put out as many ads making fun of craft beer as they want, but they are actually betting heavily on craft beer growth by acquiring Goose Island, Breckenridge, Devil’s Backbone, Elysian and 10 Barrel (among others).
I personally have nothing against Budweiser, their iconic label or Clydesdale horses. Bud Light sucks, but a good old-fashioned Fatweiser is a tasty treat. St. Louis can go fuck itself, though. So feel free to drink the shit out of it this summer, but also know that they don’t respect your intelligence in the slightest..
[via Washington Post]