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Budweiser, the favorite beer of Super Bowl winners and false Harry Carays alike, is going full ‘Murica on everyone’s asses this summer. Budweiser recently filed a label for approval with the Alcohol and Tobacco Tax and Trade Bureau which replaces the name “Budweiser” with the word “America” along with patriotic slogans all over the can or bottle as well.
On first glance, the labels are pretty sweet. Just the regular standard Budweiser label with a whole bunch of American shit all over them. The first four lines of the Star Spangled Banner are across the top, with the nation’s unofficial motto “E Pluribus Unum” below the main logo. There are also some funnier ones, like the phrase “Indivisible since 1776” which, unless you get your history lessons from Rowdy Gentleman apparel, you know is hilariously incorrect.
Furthermore, they include the line “From the Redwood Forest to the Gulf Stream waters…” which is perfectly apt, since the gulfstream takes warmer waters from the American Atlantic coast over to Western Europe, which is where your money goes when you buy Anheuser-Busch products. Budweiser is, of course, a product of InBev, a Belgian/Brazilian beer conglomerate.
I’m not advocating one way or another on whether or not you should buy this. Admittedly, the labels are cool. Similarly, I like Lone Star’s claim of “the National Beer of Texas” on its cans, and that influences my purchasing habits when I’m in Texas. But this is akin to Budweiser’s anti-craft beer marketing campaigns, in that they are completely full of shit. They can put out as many ads making fun of craft beer as they want, but they are actually betting heavily on craft beer growth by acquiring Goose Island, Breckenridge, Devil’s Backbone, Elysian and 10 Barrel (among others).
I personally have nothing against Budweiser, their iconic label or Clydesdale horses. Bud Light sucks, but a good old-fashioned Fatweiser is a tasty treat. St. Louis can go fuck itself, though. So feel free to drink the shit out of it this summer, but also know that they don’t respect your intelligence in the slightest..
[via Washington Post]
Respond
Icehouse
International sailing champion and friend to most wolves. Except Larry, he knows what he did.
@PJHart
@hart__attack
pjhart84
Make America Great Again.
Hey Todd, do less
Still can’t see whatever is above me. PGP.
Me either. I’ll just assume it’s better than my swing and miss at Todd
Bar Patron: Sir what’s the house Belgium?
Bartender: That’s the America. Would you like a draft or bottle?
Bar Patron: Wait the Belgium is American?
Bartender: No America is the Belgium!
Bar Patron:
via GIPHY
Excellent marketing/branding team. Insults majority of Americas intelligence. But….I will be buying a lot of America this summer.
LOW ENERGY MARKETING.
https://twitter.com/JebBush/status/699706718419345408
Not a Bud fan, prefer Miller Lite in the throwback can, but this makes me waiver.
Fuck whatever city you’re from, Icehouse.
Unnecessary shot at St. Louis, which was more pissed about the sale of AB to InBev than anyone.
St. Louis is used to drive-bys.
Because what’s more American than a Belgian-Brazilian beverage and brewing company headquartered in Leuven, Belgium run by a Dutchman and a Brazilian?
Not a Belgian-Brazilian beer just owned by them. It’s still made in the US, and with the same ingredients it’s always been made with.
Methanol and horse pee?
That’s it citizens, drink America down with no questions asked as you stuff your faces full of questionable foods and go to your increasingly shittier jobs. The bold yet smooth taste of America will leave you full of propagated bullshit and get you drunk off the illusion that everything is great. America is the new PR mechanism for America. Watch The Voice with some cold Americas, sit at the bar with America and contemplate the real world, pretty much do anything else with America that will keep you distracted from being raped and pillaged by your elitist fellow Americans in the name of America. Also, always remember that America isn’t even American owned anymore.
Chillin a little bit sometimes wouldn’t hurt man. America is delicious
I really enjoy America Light.
You mean Canada?
‘Merica Light
Yeah man, its the man keeping you down, man.
I know, man. We should like organize, man. Not showering for weeks and camping out front of Wall Street banks while yelling stuff and making signs really showed them, bro.
Really surprised this took so long. Panama, Thailand, etc…. third world countries everywhere have their “national beer.”