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Go home, esurance. You’re drunk.
This is from Sharlene King on Twitter. Apparently this sign is hanging up in Chicago at the corner of Canal and Washington.
Hey @esurance, I think you meant "click" and not "dick". Stern words about kerning for your ad agency: pic.twitter.com/m6ix2ifmKZ
— Sharlene King (@typodactyl) September 3, 2014
God, I hope it isn’t ‘shopped. “Cover your home in a dick” might be the greatest corporate slogan since Wendy’s dropped “Where’s the beef?” Anyone looked into a house-sized penis? Do they make house-sized underwear? Is anybody listening to me?
More as this story develops.
UPDATE: It’s real!
Told ya I didn't fake it! @typeis4lovers @superfungo pic.twitter.com/k1TD9xykZK
— Sharlene King (@typodactyl) September 3, 2014
If you’ve got pics of any of the other “affected” billboards in Chicago, send them our way: Brian@grandex.co (not .com)
Respond
Brian McGannon
What do I love? I love happy hour, a good golf tan, and getting moderately drunk during dinner.
@BrianMcGannon
@brianmcgannon
brianmcgannon
Well, we know of at least one homeowner using esurance
What kind of typo is that? What the hell were they trying to say? Were they typing the billboard on an iPhone and autocorrect got the best of them?
“cl” looks a lot like “d” I can just see some intern at the ad agency. “Not sure this will sell much insurance, but that’s what they said they wanted…”
Well, that makes sense. I was trying to come up with words that were one letter off. Deck, dock, etc. weren’t making any sense.
Reason #4,875 to hate ClearChannel.
Source: I work in media buying.