It was supposed to happen right after Apple announced the iPhone 7. Tim Cook was supposed to end Apple’s event, and we were all supposed to begin streaming Yeezy Season 4 by way of our free Tidal trials that we would just end up canceling because none of us even know what Tidal is.
If you queued Tidal up at 3 p.m. EST, you expected to see a runway. And Kanye West. But then you waited.
For the first hour, you saw the New York City skyline while The Life Of Pablo played. Then after waiting / blacking out in rage, a helicopter flew a camera around Brooklyn and Manhattan giving you an aerial view of the city.
But still, no sign of Yeezy Season 4. Just New York City and the soundtrack of a woman howling.
And then it happened. In the middle of Franklin D. Roosevelt Four Freedoms Park on Roosevelt Island, Yeezy Season 4 began. And it, uh, went terribly as evidenced by Vanessa Friedman (New York Times and INYT Fashion Director/Critic) and Stella Bugbee (Editorial Director of The Cut).
A few months ago, I went to a Jimmy Buffett concert and the bus was probably three times as nice as this one.
Once the bus actually arrived on Roosevelt Island, things didn’t get any better.
I’m no expert, but this sounds like what you’d encounter when you go to Disney World over Memorial Day Weekend. But, you know, with high-end fashion.
But everything is fiiiiiiine. Once the show starts, everything will work itself out. Wait, fuck. No. Things got worse.
Man, I wonder why the show started nearly two hours late.
High praise. .
Image via Instagram