Worst Ad Placement Of All Time Appears After Article About Film Critic’s Tragic Death

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Joe Williams was a film critic for the St. Louis Post-Dispatch for 18 years. A lover of American cinema and an absolute sucker for a good, old-fashioned drive-in theater, the widely respected critic reviewed thousands of movies for the publication to which he was so loyal.

Williams’ life was tragically cut short Sunday night. While on his way to — what else — a drive-in movie theater, he was involved in a one-car accident that killed him.

Tributes currently adorn Williams’ Facebook page and local outlets are shaking the St. Louis film community while spreading the unfortunate news.

We're so sorry to hear that Joe Williams, film critic for the St. Louis Post-Dispatch, died last night. Joe was a gifted…

Posted by True/False Film Fest on Monday, July 27, 2015

Online publication Critic Wire put together a great piece to honor the life of Williams while delivering the terrible news.

At the end of their heart-wrenching article about the beloved film critic who tragically lost his life while driving to view a film of which he would later review, however, they drop an ad for “Review,” the Comedy Central series with this tag line: “Reviewing life, even if it kills him.” All new on Thursdays!

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Real life needs mulligans, too. Critic Wire could sure use one.

[via Critic Wire]

Image via YouTube

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