I thoroughly despise Facebook, fads, and cold temperatures. For all intents and purposes, I should be completely against the ALS Ice Bucket Challenge and at first, I was. I’ve heard coworkers bitch about how their newsfeed is cluttered with the challenge. I’ve read articles, some on this very site, about the hateful thoughts that go through people’s heads as they watch others participate. I’ve even insulted losers from high school whose only attachment to relevance is being superbly in shape, despite having the IQ of a rodent, and have used this challenge to show off the only reason any other human would speak with them.
But why, after all of this, do I still support the Ice Bucket Challenge? Because it is for fucking charity. Sure, there are a countless number of scumbags who aren’t donating a dime. Yes, the majority of videos on your Facebook are just relishing the opportunity to show off their bodies to the general public, but that doesn’t matter. The ALS Association said Monday that it has received a whopping $15.6 million in donations since the end of July, which is up from $1.8 million at the exact time last year. I may be the absolute king of cynicism, but at some point you need to step back and realize that all of this exposure, as obnoxious as it may be, is actually making a difference.
Prior to this media explosion, I knew little to nothing about ALS except that it was nicknamed after one of the greatest baseball players to ever wear pinstripes. I’ve since learned that it is a completely horrendous disease that basically shuts down voluntary muscle control and that it affects more than 5,600 people per year. If being forced to see middle aged men’s nipples go from six to midnight on a constant basis is the price I must pay to relieve some of the pain that these people are dealing with, then so be it. In fact, with the amount of celebrity endorsement surrounding this I can not believe that only $15 million dollars have been raised, but that is a conversation for another time.
I know that there are a myriad of different diseases that are having a greater negative affect on peoples lives and I know that there are thousands of other charities/foundations/causes that are more deserving of the exposure that the Ice Bucket Challenge has brought to ALS. Once again, that does not matter. Any way that you look at it, this is helping people, bottom line. And if for some odd reason you are still butt hurt about the opportunists who are only using this challenge to look good on camera at least you can sit back and enjoy the countless number of failed attempts that are rolling in daily.