We already know that people our age love wine. Like, it’s proven that we drink more wine than any other demographic of people in the United States, which is something I think we can all proudly hang our hats on. But our general affinity for wine is now taking a shot at the beer industry.
Per a study done by Beer Marketer’s Insights and Barclays on Business Insider, more people are choosing wine and liquor in favor of beer than ever before.
In fact, the 18 to 29-year-old demographic has been shifting away from beer towards spirits and wine over the last two decades, according to a chart shared by Barclays’ William Marshall and Samuel High.
Their research shows that back in 1992-93, 70% of 18 to 29-year-olds listed beer as their preferred drink.
It’s bonkers to me that so many people preferred beer as their drink of choice in the early ’90s. Sure, if you’re listening to Hootie & The Blowfish, you’re not not going to have a cold one. But in today’s day and age? Hootie doesn’t get as much radio play as they deserve and the numbers are plummeting.
By 2012-13 that number had plunged to 40%.
At the same time, about 15% of 18 to 29-year-olds surveyed in 1992-93 listed wine as their preferred drink and approximately 13% of 18 to 29-year-olds listed liquor as their preferred choice.
By 2012-13 those numbers increased to about 23% and 30% respectively.
So, yeah, even though the timeless act of drinking beer shirtless will never go away, everyone’s move to wine should probably scare the living shit out of beer companies. Because honestly, who the hell doesn’t love a full-bodied and oaky Cabernet when they come home from a long day of grinding? I know I do, and that feeling of popping the cork and seeing those long red legs on the side of my favorite wine glass is just something beer can’t replace. .
[via Business Insider]
Image via Shutterstock