My friends, the long wait is over and your prayers have been answered. Praise be to parent company Time Warner, usually the bane of our existence, but today, our almighty lord and savior: Starting sometime in 2015, HBO will be offering a standalone, web-based service that you can buy WITHOUT a cable or satellite subscription.
Yes, this is truly a time for celebration. HBO chairman and CEO Richard Pleper made the announcement during Time Warner’s investor conference earlier this morning, to a crowd of probably less-than-enthused, now slightly giddy, stockholders: “That is a large and growing opportunity that should no longer be left untapped,” he said. “It is time to remove all barriers to those who want HBO.”
This comes at a time when networks and cable companies are in danger of being overtaken by such online streaming services as Netflix and Amazon Instant Video, who have received acclaim for their new original series similar to the kind that HBO received back when they started broadcasting original programming like “Oz”, “The Larry Sanders Show”, and “The Sopranos”. Other networks are looking to make similar moves: CBS Corporation CEO Les Moonves has suggested that they are considering selling Showtime directly to the people, and ESPN just inked a massive deal with the NBA, which included groundwork to bring NBA games to those without cable or satellite.
HBO also announced they’d be rolling out their first brand campaign in 20 years, though declined to say when this service would roll out or how much it will cost, but for now, let’s celebrate.
Go out tonight and rage.
Because for us poor schmos, this one’s a…